Latest from Airbnb's Jonathan Mildenhall, Coca-Cola's biggest product campaign, Manchester City dives into VR, Beck's & 'Spice Girls'

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Campaign: Brands July 05, 2016

Brand news and analysis, powered by Marketing Latest Airbnb's Jonathan Mildenhall: The man redefining 'all-inclusive' travel Sandra Halliday Diversity is more than just a box-ticking exercise for Airbnb CMO Jonathan Mildenhall, who lives it, loves it and shares his inclusive approach with the world. IPA creative effectiveness report author hits back at Marketing Society Simon Gwynn The author of the IPA's new report on creativity and effectiveness in advertising, Peter Field, has defended his work following criticism from Marketing Society chief executive Hugh Burkitt. Coke launches biggest product campaign in a decade for Coca-Cola Zero Sugar Simon Gwynn Coca-Cola has launched its biggest new product campaign in ten years as new sugar free variant Coca-Cola Zero Sugar hits shelves. Why Manchester City is diving into wearables, VR and bots Shona Ghosh Leicester's Premier League-winning performance last season may have taken some of the sheen off Manchester City, but the club remains one of the most innovative in the Premier League. Beck's beer bottle camera snaps up first place in June's top 5 global branded videos Be On Beck's ad for a 360 degree camera joins Cristiano Ronaldo and "the world's fastest Dunkin' run" in June's top five global videos, which also features work from The National Autistic Society and Heineken. Coca-Cola blurs out sponsors on its new CokeTV YouTube channel Shona Ghosh Coke has launched its own YouTube channel in the UK but has confused a few viewers by blurring out other brands that pop up organically within its videos. Spice Girls spoofed in Project Everyone campaign for women's rights Simon Gwynn To mark the 20th anniversary of the release of the Spice Girls' debut single Wannabe, the Richard Curtis-backed initiative Project Everyone has created a remake of the video, called #WhatIReallyWant. Highland Spring: bottled water now as indispensable as your keys, wallet and phone Simon Gwynn There has been a "complete change in the consumer psyche" when it comes to bottled water, the commercial director of Highland Spring Group told Campaign. The best way to solve a difficult problem? Make it harder Helen Edwards Eliminate the easy solution to a problem and you'll soon find a better one, says Helen Edwards. Business confidence in UK economy plummets in post-Brexit poll Omar Oakes Business confidence has dropped sharply due to a "shock reaction" following the vote to leave the EU, a survey has revealed. Ex-BHS owner Chappell defends payments as 'drip in ocean' Omar Oakes Dominic Chappell, the former owner of BHS, had defended his actions while in charge of the failed retailer. L'Oréal Paris most aired brand on UK TV in June Omar Oakes L'Oréal Paris was the most aired brand on British TV last month, followed by Smart Insurance and Tesco. 'Fall down seven times, stand up eight': How to support peers with mental illness Jonathan Sanchez Jonathan Sanchez rallies the marketing industry to help peers suffering from mental illness. Promoted Personal, predictive, powerful: the future of search Bing It's here. And it's called the Bing Network. In case you missed it... Promoted Get the message to consumers Daniel Head and Matt McRoberts, Appboy Mobile outreach is not only changing the modern customer/brand relationship, it is also boosting the effectiveness of paid advertising Campaign Jobs Senior Brand Manager - Food and Drink £50000 - £60000 per annum + car allowance, bonus and benefits Jarlett de Grouchy, London Global Head of Marketing, Digital Media and Product £75000 - £85000 per annum + Bonus Ultimate Asset, London Senior Brand Manager - Shops Design £50000 - £60000 per annum + bonus + benefits Jarlett de Grouchy, London Brand Manager £40000 - £45000 Per Annum 10% bonus + benefits Veritas Partnership Ltd, M4/M40 corridor – Bucks/Berks/Oxon Arenas Marketing Account Manager (MAT Cover) £28,000 p.a The NEC (National Exhibition Centre, Birmingham), Birmingham, West Midlands Senior Marketing Executive Competitive+ Benefits eFinancialCareers Ltd, Shoreditch, London Insight Executive (fixed term appointment, 12 months) £36,148 - £42,654 Home Office, London PR SENIOR ACCOUNT MANAGER (SAM) One of the best packages available!! Sleek Talent, London (Central), London (Greater) Senior Brand Manager Excellent Basic Salary + Bonus + Pension + Medical Cover New York Bakery Co., M4 Corridor CRM Manager Competitive & based on experience Travel Republic, Kingston Upon Thames

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