Pokemon Go will feature sponsored locations, Burberry sales fall, Walmart and Publicis forge strategic relationship

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Campaign Breakfast Briefing July 13, 2016

Latest Pokemon Go will feature sponsored locations for retailers Shona Ghosh Pokemon Go's developer, Niantic, has confirmed that it will feature sponsored locations in future, as brands and retailers try and cash in on the game's growing popularity. New Burberry chief faces challenges as sales fall Shona Ghosh Burberry has reported a decline in like-for-like sales and a "challenging retail environment", shortly after announcing a management reshuffle which sees current boss Christopher Bailey step back. Walmart and Publicis Groupe forge strategic relationship in surprise deal Douglas Quenqua Months after losing the retailer's media business, the holding company has nabbed Walmart's US creative and in-store duties Barclaycard shopping campaign confirms Brits love junk food Simon Gwynn Barclaycard has released the results of its Great British Shopping Showdown campaign, which aimed to discover the definitive British shopping basket - and it appears we are a nation that cares little about anything other than food. Digital adspend highest in UK as Asia-Pacific overtakes North America Simon Gwynn Asia-Pacific will overtake North America as the world's biggest market for digital advertising spend for the first time this year, according to research and consulting company Strategy Analytics. Gravity Road creates football trick shot contest between Ronaldo and Neymar for PokerStars Simon Gwynn Gravity Road has revealed itself as the creative force behind a battle of ball skills between two Brazilian footballers that has played out on social media since mid-June. Movers and shakers: Lucky Generals, Octagon, MediaCom, M&C Saatchi, Huge and more Staff Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted What's the key to getting personal ads right? Staff Campaign and Quantcast gathered advertising industry experts across leading brands and agencies to consider the crossover between data and creativity. Promoted 'We are at peak marketing' Staff Digital spend is breaking all records, meaning your brand needs to be better to stand out. That's where 'programmable' marketing comes in, a subject at the heart of AppNexus' recent forum in London Campaign Jobs Creative Services Director Negotiable Signal Group, Edinburgh, City of Edinburgh Sales Account Director - client direct, digital - £55k + £50000 - £55000 per annum + bonus Ultimate Asset, London, West End Media Planning Director - Independent Media Agency £38000 - £45000 per annum + Great Agency Benefits Ultimate Asset, London ACCOUNT MANAGER– Telecoms and Retail – South West London agency – c. £30k c. £30k Judi Patton, London (Central), London (Greater) Business Innovation Director Up to £70k + Benefits DOE Mavis Recruitment, London (Central), London (Greater) ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER - Creative agency - London dependent on experience Judi Patton, London (East), London (Greater) Corporate communications content manager Competitive+ Benefits rb ( Reckitt Benckiser ), Slough Multimedia/Graphic content producer £26,000 to £29,000 per annum, dependent on experience Digital Explorer, London Rides and Attractions Creative Competitive Merlin, Acton, London Content Development Manager competitive salary plus 25% cash and benefit funding programme Royal Bank of Scotland, Manchester, Greater Manchester

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