Thursday 7 July 2016

Rebekah Brooks on giving advertisers what they want, Fiat media review, Media auditors under fire from Sorrell

Campaign: Media

Campaign: Media
July 07, 2016
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Rebekah Brooks: 'We must offer different things to advertisers'
Rebekah Brooks: 'We must offer different things to advertisers'

Gideon Spanier

Rebekah Brooks has been making up for lost time, refashioning News UK as a multimedia business since her return to the helm. It's all about giving advertisers what they want, she tells Gideon Spanier.

'Conflicted' media auditors come under fire from Sorrell
'Conflicted' media auditors come under fire from Sorrell

Gideon Spanier

Marketers are being urged to re-evaluate the role of media auditors amid concerns over a potential conflict of interest, with WPP chief executive Sir Martin Sorrell advising them to use one of the "Big Four" global accountancy firms to vet how agencies spend their clients' money.

Fiat launches EMEA and Asia-Pacific media rethink
Fiat launches EMEA and Asia-Pacific media rethink

Gurjit Degun

Fiat, the Italian car manufacturer, is reviewing its media planning and buying arrangements across EMEA and Asia-Pacific.

Ikea picks Group M and Dentsu Aegis in ground-breaking £300m media review
Ikea picks Group M and Dentsu Aegis in ground-breaking £300m media review

Gideon Spanier

Ikea has picked two media-buying groups, Group M and Dentsu Aegis Network, to be its global partners in a ground-breaking deal for its estimated £300m media account.

British Paralympians star in first Channel 4 ad-funded Shorts series on linear TV
British Paralympians star in first Channel 4 ad-funded Shorts series on linear TV

Gurjit Degun

Seven British Paralympians will star in the first ad-funded show on Channel 4 to receive linear broadcasting.

Joint ad sales gather pace
Joint ad sales gather pace

Gideon Spanier

Talks between rival newspapers about joint ad sales have gained momentum, with News UK's Rebekah Brooks welcoming the idea and DMGT said to be willing to discuss it.

P&G marketer Pritchard warns brands over rebates
P&G marketer Pritchard warns brands over rebates

Gemma Charles

Procter & Gamble's top global marketer has waded into the media agency transparency debate, saying brands that neglect to do their own governance "only have themselves to blame".

Deadline looms for entries to 2016 Media Week Awards
Deadline looms for entries to 2016 Media Week Awards

Gideon Spanier

The deadline is looming for entries to the 2016 Media Week Awards, the most prestigious annual awards in UK commercial media.

Ocean wins contract for Piccadilly Lights
Ocean wins contract for Piccadilly Lights

Gideon Spanier

Ocean is to embark on an ambitious plan to transform the Piccadilly Lights into a more dynamic advertising proposition after winning the contract to handle ad sales for the London site.

Media buyers no longer most profitable marcoms sector
Media buyers no longer most profitable marcoms sector

Omar Oakes

Media buyers are no longer generating the biggest profit margins in the marcoms sectors due to a long-term squeeze, according to new research from Kingston Smith.

Manchester City joins esports craze after signing video game player
Manchester City joins esports craze after signing video game player

Omar Oakes

Manchester City Football Club has signed its first esports player, who will represent the Premier League giant at tournaments and fan events.

Nancy Hill to leave 4A's
Nancy Hill to leave 4A's

Ilyse Liffreing

Her one-year contract will help smooth the transition for Hill's successor., the company said

May's Aerial Awards winner: Radio Clyde Creative for Henry's Honda
Cannes Lions... does it need a new blueprint?
Promoted
Cannes Lions... does it need a new blueprint?

Gareth Moss, The Blueprint

As the dust settles on the creative festival that we know as the Cannes Lions, The Blueprint editorial team caught up with some of their favourite friends and colleagues.

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