Don't forget the introverts, Sky and BT in football war, Pixar's storytelling lessons

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Campaign Sunday Supplement July 24, 2016

In-depth reads from across Campaign, covering brands, agencies and media Look out for the invisibles and introverts in your agency Andy Jex By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London. Pixar inside out: Lessons from the storytelling masters Kate Magee What can our industry learn from the Disney-owned animation studio, which is known for its storytelling power? Pixar's 'king of gags' offers five secrets to the company's success. Sky and BT up the ante as TV football costs soar Gideon Spanier The broadcasters, which share Premier League rights, are finding fresh ways to retain existing customers and attract new ones as they battle to become the dominant football voice on TV. Podcast: Storytelling tips from Pixar's story chief and the National Theatre Shona Ghosh Not all products need to be sold through a story, and not all brands deserve to have their story told. Start me up: advice from the other side Kate Magee Many adlanders harbour ambitions to run their own agency, but the path to success is tough and littered with the ghosts of failed start-ups. Campaign asks some of the industry's success stories what lessons they learned from their experience. JCDecaux gets its digital outdoor show on the road Gideon Spanier One year on from winning TfL's £500m bus-shelter contract, JCDecaux is turning London into the 'global showcase for digital outdoor', Spencer Berwin tells Gideon Spanier. But will advertisers be persuaded? Mixed reality is making the mundane magical Jeremy Ettinghausen The creative community is all giddy about the possibilities of virtual reality, but mixed reality, which brings holographic images to the real world, might be the smarter bet, BBH London's Jeremy Ettinghausen writes. Behind the veil: MuslimGirl's founder is out to smash stereotypes Shona Ghosh Amani Al-Khatahtbeh, the 24-year-old founder of MuslimGirl.net, talks to Shona Ghosh about tackling stereotypes, her views on Donald Trump and the demands of being a successful entrepreneur. Theresa May has found a marketing slogan that works... for now Gemma Charles Figures from the worlds of business, the arts and politics plus creative companies such as Google, Freuds and Unruly came together this week to unveil #LondonIsOpen. A view from Dave Trott: History is the future Dave Trott For me, one of the reassuring things about the English pub is the ploughman's lunch. Promoted Great minds don't always think alike: win a £150k campaign Staff Take Immediate's challenge, be crowned Great Minds 2016 and win a campaign for your client worth £150k Campaign Jobs Marketing Tech Operations Manager Competitive The Economist, London (Central), London (Greater) New Business Assistant Competitive - Entry Level ITN, London (Central), London (Greater) Head of PR– Fashion £Highly Competitive Success Appointments, London Creative - Theme Parks Competitive Merlin, Acton, London Ecommerce Director £60k - £85k + Bonus + Stock Ultimate Asset, London (Greater) Senior Planner £70000 - £75000 per annum + excellent benefits The Great & The Good, London Trustees Volunteer Barnardo's, London (Central), London (Greater) Head of External Relations £52,000 per annum Prostate Cancer, London (Central), London (Greater) Digital Marketing Manager £40K - £45k Bouncepad, London (Central), London (Greater) Planning Director - Creative Shopper Marketing Agency - London £80000.00 - £90000.00 per annum + benefits DNA Recruit, London

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