Storytelling tips from Pixar, Hendrick's gin bus tours London, Channel 4's Paralympics ad reviewed

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Campaign: Brands July 22, 2016

Brand news and analysis, powered by Marketing Latest Podcast: Storytelling tips from Pixar's story chief and the National Theatre Shona Ghosh Not all products need to be sold through a story, and not all brands deserve to have their story told. Watch: Hendrick's gin bus offers a new kind of commute Helen Hoddinott & Anisa Abukar The activation is the latest instalment in the brand's "Ministry of marginally superior transport" campaign. Channel 4's "Meet the superhumans" is a joyous ride from the first frame Unruly Social video expert Unruly reviews "Meet the superhumans", the latest viral video by 4Creative. Using every trick in the book just to be remembered Justin Clouder Cute kids and cuddly creatures were among the devices used to make 30 expensive seconds worthwhile. Your career path is ultimately up to you Jackie Fast The more you are involved with anything and everything you can get your hands on, the more you will understand the potential of what you can do, writes Jackie Fast, the managing director of Slingshot Sponsorship. On the Campaign couch: How can I show my brand is 'doing good'? Jeremy Bullmore Don't ruin your brand's good work by telling the world how wonderful, generous, philanthropic you've been. Let it speak for itself, because it will. Promoted 'Habits, interests and pursuits'...what we want to know from data Staff We ask industry experts if data could tell you anything about a consumer, what would you want to know? Promoted Three ways to make your digital marketing nimble How Blue State Digital are helping to make Lloyds Banking Group's digital strategy more useful and human through testing and learning Campaign Jobs Client Service Director £70000 - £80000 per annum The Great & The Good, London Marketing Tech Operations Manager Competitive The Economist, London (Central), London (Greater) Head of Digital - DIGITAL / SEO AGENCY £70-75k (negotiable) plus benefits The Jefferson Group, London (Central), London (Greater) Head of External Relations £52,000 per annum Prostate Cancer, London (Central), London (Greater) Digital Marketing Manager £40K - £45k Bouncepad, London (Central), London (Greater) Account Director £38-42k + share options, pension and benefits Stellar, London (Central), London (Greater) Head of Planning Competitive BBC, London (Central), London (Greater) Digital Content Executive Competitive Association of British Insurers, London (Central), London (Greater) Senior Marketing Executive Competitive+ Benefits eFinancialCareers Ltd, Shoreditch, London Planning Director - Creative Shopper Marketing Agency - London £80000.00 - £90000.00 per annum + benefits DNA Recruit, London

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