P&G in talks with agencies over £210m UK media; What agency Huge learnt after paying for Pokémon Go 'lures'

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Campaign 18:05 July 21, 2016

The five things you need to know today Most read P&G in talks with agencies over £210m UK media Gurjit Degun Procter & Gamble has been speaking with agencies about its £210m media account in the UK. Tech What agency Huge learnt after paying for Pokémon Go 'lures' Shona Ghosh A US branch of digital agency Huge jumped early on the Pokémon Go bandwagon and saw a big sales uplift in its cafe as a result. Advertising A view from Dave Trott: History is the future Dave Trott For me, one of the reassuring things about the English pub is the ploughman's lunch. Marketing McDonald's signs on as sponsor for Japanese launch of Pokémon Go Simon Gwynn McDonald's will become Pokémon Go's first sponsor - in Japan. Media TV ad market holds up in third quarter despite Brexit jitters Gideon Spanier The TV ad market has held steady since the Brexit vote and Theresa May's early appointment as prime minister has encouraged most marketers to stick to their spending plans, according to two of Britain's biggest broadcasters. Also in the news Amazon, Apple and John Lewis are the biggest UK spenders on search Retailers are spending more on paid search, with Amazon leading the pack at £891,000 spent in the six months to June. Facebook Messenger enters exclusive billion club as it hits monthly user milestone Facebook Messenger has reached one billion monthly users, the company said in a blog post. Theresa May has found a marketing slogan that works... for now Figures from the worlds of business, the arts and politics plus creative companies such as Google, Freuds and Unruly came together this week to unveil #LondonIsOpen. Promoted Big canvas, big impact Staff Successful creative is about instantly making a big impact - getting the audience to buy, donate, visit... or even check their breasts. That's what makes The Ultimate Canvas Promoted Navigating the storm Staff The 2016 Brightcove Publishers' Forum put the spotlight on the trials and opportunities facing the industry Campaign Jobs Marketing Tech Operations Manager Competitive The Economist, London (Central), London (Greater) New Business Assistant Competitive - Entry Level ITN, London (Central), London (Greater) Head of PR– Fashion £Highly Competitive Success Appointments, London Creative - Theme Parks Competitive Merlin, Acton, London Ecommerce Director £60k - £85k + Bonus + Stock Ultimate Asset, London (Greater) Senior Planner £70000 - £75000 per annum + excellent benefits The Great & The Good, London Head of External Relations £52,000 per annum Prostate Cancer, London (Central), London (Greater) Digital Marketing Manager £40K - £45k Bouncepad, London (Central), London (Greater) Account Director £38-42k + share options, pension and benefits Stellar, London (Central), London (Greater) Business Innovation Director Up to £70k + Benefits DOE Mavis Recruitment, London (Central), London (Greater)

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