BBH deputy ECD Caroline Pay exits; How a French furniture brand activated Pokémon Go across 200 stores

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Campaign 18:05 July 26, 2016

The five things you need to know today Most read BBH deputy ECD Caroline Pay exits Claire Beale Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs. Tech How a French furniture brand activated Pokémon Go across 200 stores Shona Ghosh Brands and agencies have been experimenting with Pokémon Go as a marketing tool, primarily to drive footfall to physical stores. Advertising Paddy Power says 'Urine luck' with money back campaign on a Russian win Shona Ghosh Paddy Power has continued its campaign of mockery against Russian athletes competing in the 2016 Olympic Games, this time offering money back if a Russian beats a British or Irish competitor. Marketing Apple, Microsoft, Samsung top FutureBrand ranking Shona Ghosh Tech giants continue to top brand rankings across the board, with most performing better than classic brands Coke, Nike and Nestlé. Media Should ten-second viewability for ads become new standard? Omar Oakes The Telegraph's promise that advertisers will only have to pay for digital display ads if they are 100% viewable for ten seconds is bold but it charges a premium. Also in the news Marketers' Toolkit: brand-building lessons from Airbnb, Coca-Cola, Carling, Barclaycard and more Introducing the Marketers' Toolkit, Campaign's new, regular round-up of how marketers at leading brands are tackling business challenges. The history of Yahoo in 7 ads The future is uncertain for the battered tech giant, but its advertising heyday is long gone How Brexit could lead to devalued British brands If the perception of Britain morphs into something undesirable post-Brexit, brands that trade on its cultural codes and cues will suffer. Promoted Smart money: a pivot point for product placement Staff The second of three #BENtalks films from Campaign and Branded Entertainment Network Promoted Flavours are local but insights travel Cannes was the setting for Campaign and Product of the Year to gather a group of top marketing minds to discuss the future of global product launches Campaign Jobs Senior Planner £50-65k Direct Recruitment- Planning, London (Central), London (Greater) Junior Account Director or Account Director Up to £46k DOE plus benefits air recruitment, London (Central), London (Greater) Business Development Manager- Agency £30000 - £38000 per annum + commission createselect, London Head of Digital Strategy £60000 - £75000 per annum + Car or Car allowance and benefits Stonor, Buckinghamshire Senior Designer (Integrated) £35000 - £45000 per annum createselect, London Marketing Manager Competitive Nike, London (Central), London (Greater) Senior Fundraiser – Corporate Circa £28,000 WellChild, Cheltenham, Gloucestershire Trustees Volunteer Barnardo's, London (Central), London (Greater) Head of External Relations £52,000 per annum Prostate Cancer, London (Central), London (Greater) Marketing Tech Operations Manager Competitive The Economist, London (Central), London (Greater)

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