Banks to trial payments via Facebook and Twitter; Sheba's bizarre cat ad; Coke blurs out sponsors on YouTube channel

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Campaign 18:05 July 04, 2016

The five things you need to know today Most read Agencies' anger at failure of Stronger In campaign Claire Beale "We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign. Tech Banks to trial payments using Facebook and Twitter accounts Omar Oakes Bank customers may soon be able to exchange money on social media on Facebook or Twitter. Advertising Sheba's bizarre cat spot takes the edge off a stressful week Unruly Sheba's "What cats want" is easily one of the stranger ads in recent memory. Marketing Coca-Cola blurs out sponsors on its new CokeTV YouTube channel Shona Ghosh Coke has launched its own YouTube channel in the UK but has confused a few viewers by blurring out other brands that pop up organically within its videos. Media Archant aims to woo EU Remain voters with UK's first 'pop-up' newspaper Omar Oakes The UK's first 'pop-up' newspaper has been launched by Archant in response to the country's vote to leave the European Union. Also in the news Highland Spring: bottled water now as indispensable as your keys, wallet and phone There has been a "complete change in the consumer psyche" when it comes to bottled water, the commercial director of Highland Spring Group told Campaign. Kellogg's Bran Flakes "Art of breakfast" by Leo Burnett Kellogg's Bran Flakes wants to challenge the perception that many whole wheat foodstuffs are not tasty. L'Oréal Paris most aired brand on UK TV in June L'Oréal Paris was the most aired brand on British TV last month, followed by Smart Insurance and Tesco. Promoted Engage and retain: how do you communicate with your customers? Brand Republic Insight & Pure360 Tell us your thoughts for a chance to win an Apple watch Promoted 3 great ads I had nothing to do with: Chaka Sobhani on Levi's, Volkswagen and Three Thinkbox Chaka Sobhani, chief creative officer at Leo Burnett, reveals three great ads she admires but had nothing to do with. Campaign Jobs Social Manager - Creative/Content Marketing Agency! £30k + BONUS!! Dot-Gap, London (Central) Associate Director | Technology & Media | Market Research £50000 - £65000 per annum Hasson Associates, London Agency Account Director - programmatic & native - £STRONG! £60000 - £80000 per annum + bonus + benefits Ultimate Asset, London, West End Customer Acquisition Manager £65,000 per annum Ball & Hoolahan, London Senior Recruitment & Talent Manager £50000 - £60000 per annum + benefits The Great & The Good, London Legal Information Assistant/Administrator Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Insight Executive (fixed term appointment, 12 months) £36,148 - £42,654 Home Office, London Senior Project Manager Competitive Salary HOWOCO, London Creative Design Manager £45k to £50k eFinancialCareers Ltd, London (Central), London (Greater) Senior Marketing Executive Competitive+ Benefits eFinancialCareers Ltd, Shoreditch, London

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