Sir Ian McKellen and Graham Norton star in new Pride campaign + Maltesers, AMV BBDO, Microsoft, Charlie Sheen & Cristiano Ronaldo

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Campaign: Brands June 14, 2016

Brand news and analysis, powered by Marketing Latest Sir Ian McKellen and Graham Norton star in new Pride campaign Kate Magee Pride in London has released a new ad campaign featuring Sir Ian McKellen and Graham Norton ahead of the event, which kicks off on 13 June. 'It's our job to speak up for those who can't', says Pride in London's marketing chief Alison Camps As Pride in London launches a new ad campaign, its marketing director Alison Camps explains why we still need events like Pride more than ever. Challenger bank Mondo registers bankymcbankface.co.uk ahead of name change Shona Ghosh British challenger bank Mondo has turned to the public to find a new name after being legally challenged over the trademark by an unnamed company. Maltesers and AMV BBDO win Channel 4's £1m Superhumans prize Omar Oakes Channel 4 has selected Maltesers and Abbott Mead Vickers BBDO as the winners of its £1m prize for featuring disability in ad campaigns. It's time for Microsoft and LinkedIn to refresh a stagnant platform Alex Smith, Microsoft's acquisition of LinkedIn for £18.4bn could lead to the complete integration of the platform's global 433+ million professions into the tech giant's business services, writes Alex Smith. Charlie Sheen promotes new condom that delivers greatest innovation for 70 years Simon Gwynn Sex toy brand Lelo has launched a new condom, Lelo Hex, which it said represented the first major design innovation in the contraceptive device for 70 years. Avoid hiring talented jerks, says Monster marketing chief Andrew Warner Andrew Warner, the vice-president of marketing at Monster, explains why great teams build great brands. Location.location.location: What3Words co-founder wants to transform mapping James Swift Innovator Chris Sheldrick is on a mission to give everyone on the planet an address with the help of his mapping app, What3Words. Cristiano Ronaldo body swaps in Nike's Euro 2016 blockbuster Unruly Nike has already made a sweeping global epic and a gritty prison drama. It's even made a Pixar film. Now it can add to that list a spin on Disney's Freaky Friday, starring Cristiano Ronaldo. Marketers are overlooking pricing as a powerful tool Helen Edwards Marketers underestimate the power of pricing in brand differentiation. Diageo takes Smirnoff brand into cider Simon Gwynn Diageo is dismantling the walls between styles of alcoholic drink by taking the world's biggest vodka, Smirnoff, into fruit cider. Promoted Day 22: six places to see and be seen at Cannes Lions Antje Derks Whether you're after glitz and glamour or a place to party till the sun comes up, our tried and tested guide will point you in the right direction In this town, it's who you know Presented by Campaign & BEN The migration of Hollywood blockbusters from the big screen to the smallest ones is giving more brands a chance to deliver a star turn. All they need is a helping hand Campaign Jobs Global Digital Manager Competitive Triumph Motorcycles, Hinckley, Leicestershire Senior Product Manager Competitive Triumph Motorcycles, Hinckley, Leicestershire Account Director - Consumer Promotions £50000 - £60000 per annum + generous commission scheme Stonor, London Senior Designer (FMCG) - Branding/Packaging £40000 - £44000 per annum Stonor, London Global Senior Brand Manager Competitive rb ( Reckitt Benckiser ), Slough Publicity Manager Competitive NBC Universal Networks International, London (Central), London (Greater) Publicity Manager Competitive NBC Universal Networks International, London (Central), London (Greater) Senior Marketing Executive Competitive Magnetic, Blackfriars, London (Greater) Head of Marketing £35,000 to £40,000 UK Youth, London (Central), London (Greater) Head of Marketing and Communications SALARY c50k Arts University Bournemouth, Bournemouth

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