Mondelez Facebook chatbots, Burger King dark tale, Twitter launches Engage app & more

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Campaign: Brands June 22, 2016

Brand news and analysis, powered by Marketing Latest Mondelez plans chocolate chatbots for Facebook Messenger Shona Ghosh Confectionary giant Mondelez will use Facebook Messenger bots to talk directly to consumers, becoming one of the biggest brands to put money behind the nascent technology. Burger King tells dark tale of when it left France in documentary Simon Gwynn Burger King France has created a seven-minute documentary, detailing the social degradation that apparently befell the country after the fast food chain packed up shop there in 1997. Twitter launches Engage app for creators, allows longer video tweets and Vines Simon Gwynn Twitter has launched a standalone app designed to help popular users grow and retain their audience, as it aims to make the platform more commercially attractive for content creators. Movers and shakers: EE, JWT, Mindshare and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Cannes Diary: Monty wins and Anna Wintour takes shot at Trump Staff John Lewis and Adam & Eve/DDB took home a Grand Prix, Anna Wintour mocked Donald Trump and Caitlin Moran said social media needs to grow up. How all that rosé drunk at Cannes could help charity Jon Wilkins As rosé indulgence reaches its peak at Cannes, Karmarama has a scheme to put all that drinking to good use, says the agency's executive chairman, Jon Wilkins. Mobile may be growing exponentially, but don't overlook traditional media Jonathan Barnard Mobile internet use has grown 69% a year for the last four years - but despite what you might think, this has not been at the expense of traditional media, writes Jonathan Barnard, head of forecasting at Zenith. Promoted Personal, predictive, powerful: the future of search Bing It's here. And it's called the Bing Network. In case you missed it... Promoted Day 3: Cannes in Quotes - Innovation Cannes Lions has played host to its fair share of innovators over the years - we've rounded up their most thought-provoking words of wisdom Campaign Jobs Global Digital Manager Competitive Triumph Motorcycles, Hinckley, Leicestershire Senior Product Manager Competitive Triumph Motorcycles, Hinckley, Leicestershire Digital Marketing Manager Competitive HSBC, Birmingham, West Midlands Marketing Data Analyst (Maternity Cover) £30,000 Parker Hannifin Ltd, Warwick, Warwickshire Publicity Manager Competitive NBC Universal Networks International, London (Central), London (Greater) Publicity Manager Competitive NBC Universal Networks International, London (Central), London (Greater) Head of Marketing £35,000 to £40,000 UK Youth, London (Central), London (Greater) Head of Marketing and Communications SALARY c50k Arts University Bournemouth, Bournemouth Senior Marketing Executive Basic Salary of £28K with bonus, 3% pension, plus healthcare contribution Chicco, Borehamwood, Hertfordshire Retail Brand Category Director, Running Competitive Nike, Hilversum, Netherlands

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