Group M's Norman offers new rules after ANA report, Caitlin Moran on social media, Twitter updates

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Campaign: Media June 22, 2016

Media news and analysis, powered by Media Week Latest Group M's Rob Norman offers new rules of engagement after ANA transparency skirmish Rob Norman After criticising the ANA's recent transparency report, Group M's Rob Norman outlines new guidelines for media agencies and their clients. Caitlin Moran: Social media needs to grow up Staff Caitlin Moran, the author and Times columnist, said social media is like a baby, "young and untrained". Twitter launches Engage app for creators, allows longer video tweets and Vines Simon Gwynn Twitter has launched a standalone app designed to help popular users grow and retain their audience, as it aims to make the platform more commercially attractive for content creators. Mondelez plans chocolate chatbots for Facebook Messenger Shona Ghosh Confectionary giant Mondelez will use Facebook Messenger bots to talk directly to consumers, becoming one of the biggest brands to put money behind the nascent technology. Mobile may be growing exponentially, but don't overlook traditional media Jonathan Barnard Mobile internet use has grown 69% a year for the last four years - but despite what you might think, this has not been at the expense of traditional media, writes Jonathan Barnard, head of forecasting at Zenith. How all that rosé drunk at Cannes could help charity Jon Wilkins As rosé indulgence reaches its peak at Cannes, Karmarama has a scheme to put all that drinking to good use, says the agency's executive chairman, Jon Wilkins. Movers and shakers: EE, JWT, Mindshare and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. My Media Week: Stuart Flint, AOL It's a busy week for Stuart Flint, managing director AOL UK, as he prepares to host 12 clients at Cannes next week and squeezes in Soho House (twice), mentoring at The Ivy, a Coldplay gig and Ascot. Promoted Why location is as important as the message in mobile marketing Stephen Graves Mobile marketing is changing the way that brands interact with customers - with location adding a new layer of context and insight to brand messages Promoted It's complicated: exploring brand-customer relationships How brands can discover the dynamics of their customer relationships Campaign Jobs Senior Sales Manager - Mobile ( Premium/Brand ) Up to £70k + Bonus Matt Bolshaw, London (Central), London (Greater) Account Director - Media Planning, Circa £40k-£50k + Benefits Negotiable Ultimate Asset, London Senior Account Director – Broadcast Around £60,000 Accord, London (Central), London (Greater) Partnerships Account Manager Depending on Experience Brand and Deliver, London (Greater) Insight & innovation consultant- branding and design agency £60000 - £75000 per annum Gabriele Skelton, London Account Manager/Senior Account Manager, communications agency £28000 - £35000 per annum Gabriele Skelton, London Marketing Manager , 6 month contract £40000 - £55000 per annum The Great & The Good, London Global Design Manager- 9 month fixed- term contract Competitive rb ( Reckitt Benckiser ), Slough, Berkshire Marketing Data Analyst (Maternity Cover) £30,000 Parker Hannifin Ltd, Warwick, Warwickshire Senior Marketing Executive £32,000 per annum Ball & Hoolahan, London

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