Latest from Brexit, Virgin, Mondelez, Paddy Power, EE, JWT, Mindshare & Google

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Campaign: Brands June 25, 2016

Brand news and analysis, powered by Marketing Most read Marketers struggle to find words as UK quits European Union Simon Gwynn Reaction from the marketing world to the UK's historic vote has begun to trickle out, but many are staying tight-lipped, as the implications of the move sink in. Brexit reaction: Ad industry rocked by UK vote to leave EU Senior figures from across the UK's advertising industry have reacted with shock and dismay after the country voted to leave the European Union. Virgin launches loyalty app Red with epic treasure hunt campaign Simon Gwynn After years of planning, Virgin is fully launching its cross-business loyalty app, Virgin Red, with a campaign that will see more than a million coins hidden around the country and a real-life hunt for buried treasure on Richard Branson's Necker Island. Brexit vote shows catastrophic failure of communications Claire Beale The referendum result is a story of many parts but one of them is certainly the catastrophic failure of the communications industry to mount a coherent and powerful pro-EU message. Mondelez plans chocolate chatbots for Facebook Messenger Shona Ghosh Confectionary giant Mondelez will use Facebook Messenger bots to talk directly to consumers, becoming one of the biggest brands to put money behind the nascent technology. Marketer 'clearout' at Paddy Power Betfair Shona Ghosh Paddy Power Betfair has axed a number of jobs in its marketing department after Paddy Power and Betfair completed their £5bn merger in February. Movers and shakers: EE, JWT, Mindshare and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Google UK's wearable clothes idea wins Cannes Grand Prix for Product Design Omar Oakes Google has taken home a Grand Prix for the UK at Cannes tonight, after its wearable tech clothing won over the Product Design jury. Trump serenaded in Scotland by Paddy Power's Mexican mariachi band Simon Gwynn Paddy Power descended on Glasgow Prestwick Airport this morning to greet US presidential hopeful and golfing entrepreneur Donald Trump with a live performance by a Mexican mariachi band, "Juan Direction", armed with a wheelbarrow full of bricks. Promoted Where next for creatives in digital advertising? Stephen Graves Cannes played host to a gathering of adland's greatest minds at Campaign and AOL's future-focused debate Promoted Why data craves the human touch Self-building ads, creatives as data scientists and Sir Martin Sorrell: taking Cannes out of its comfort zone Campaign Jobs Digital Senior Planner Buyer £30k Dot-Gap, London (Central), London (Greater) Communications Manager Competitive rb ( Reckitt Benckiser ), Slough, Berkshire Digital Marketing Manager Competitive HSBC, Birmingham, West Midlands Marketing Data Analyst (Maternity Cover) £30,000 Parker Hannifin Ltd, Warwick, Warwickshire Head of Marketing £35,000 to £40,000 UK Youth, London (Central), London (Greater) Senior Marketing Executive Basic Salary of £28K with bonus, 3% pension, plus healthcare contribution Chicco, Borehamwood, Hertfordshire Retail Brand Category Director, Running Competitive Nike, Hilversum, Netherlands Acting International Account Manager Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Brand Manager £Highly Competitive basic + bonus, car/car allowance & benefits Noble Foods, London (West), London (Greater) Digital Analytics Manager Competitive Three, Maidenhead, Berkshire

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