Wednesday, 8 June 2016

Coca-Cola falls from world's top 10 brands, UberPOOL hits passenger milestone, Just Eat picks new agency

Campaign Breakfast Briefing

Campaign Breakfast Briefing
June 08, 2016

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Coca-Cola crashes out of world's top 10 brands
Coca-Cola crashes out of world's top 10 brands

Daniel Farey-Jones

Coca-Cola, one of the world's most iconic brands, has been served a warning after it failed to place in the annual BrandZ ranking of the top 10 global brands for the first time.

UberPOOL hits one million passenger milestone in London
UberPOOL hits one million passenger milestone in London

Daniel Farey-Jones

Uber's ride-sharing service uberPOOL has logged one million users since it launched in London last December.

Karmarama beats three competitors to land £6m Just Eat account
Karmarama beats three competitors to land £6m Just Eat account

Daniel Farey-Jones

Online food ordering business Just Eat has appointed Karmarama as its lead creative agency in the UK following a competitive pitch.

ANA report finds 'numerous non-transparent' practices at US media agencies
ANA report finds 'numerous non-transparent' practices at US media agencies

Gideon Spanier

American advertisers have attacked US media agencies for "numerous non-transparent business practices", including cash rebates and hefty mark-ups, in a long-awaited report.

Mixed response to ANA report: 'one-sided', 'damning', 'a great job'
Mixed response to ANA report: 'one-sided', 'damning', 'a great job'

Gideon Spanier

Industry reaction to the ANA report has been mixed with the body representing US agencies, the 4A's, calling it "inconclusive and one-sided" and analysts saying it looked "fairly damning".

Thinkboxes winner: Boots No7
Promoted
Thinkboxes winner: Boots No7

Thinkbox

Winner for March/April 2016




Igniting insight with British Gas, EE and IBM Presented by Brand Republic Insight & IBM Find out what happened when we got together with the marketing big guns to follow the secret path to customer experience enlightenment.  


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