Group M sues Ebiquity, Consumers care more about control in mobile ads, MediaCom wins Now That's What I Call Music

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Campaign: Media June 29, 2016

Media news and analysis, powered by Media Week Latest Group M sues Ebiquity over 'misuse' of confidential documents Gideon Spanier Group M has launched legal action against Ebiquity's media auditing arm, FirmDecisions, alleging it may have "misused" information from a series of confidential documents sent by accident by Group M agencies. Consumers care more about control than relevance in mobile ads, study shows Simon Gwynn Making mobile ads easy to close or skip past is rated by consumers as the number one way to make them more acceptable, according a study by the Internet Advertising Bureau UK. MediaCom wins Now That's What I Call Music brand Gideon Spanier MediaCom has won the £7 million media account for the music compilation brand Now That's What I Call Music after a competitive five-way pitch. My Media Week: Mark Lund, McCann Worldgroup UK Hayley Hayes Mark Lund is in Cannes, where he welcomes a growing emphasis on ethics in advertising, is terrified by the R in VR, parties with Campaign and is knocked for six by the Brexit result. Never mind the length of the ad, feel the quality Steve Ackerman In last week's Campaign, Bruno Bertelli made some interesting points about why the length of a TV ad doesn't really matter but I can't help feeling that he's missing a bigger point. Movers and shakers: Aviva, Grey, RKCR/Y&R, Initiative and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. How dogged perseverance got us into the biggest advertising festival in the world Matthew Butler and Ethan Bennett What we do in this obscure industry needs to be advertised to young people, say two members of the School of Communication Arts' 2.0 creative team who won their first a trip to Cannes. Promoted Cannes 2016: seven key takeaways Hill+Knowlton Strategies We're now coming to the end of the 63rd Cannes Lions festival, and it's been another whirlwind of great work, great people and great programming. Promoted April's Aerial Awards winner: Radio Clyde Creative for Henry's Honda Staff Campaign Jobs Senior Sales Manager - Mobile ( Premium/Brand ) Up to £70k + Bonus Matt Bolshaw, London (Central), London (Greater) Account Director - Media Planning, Circa £40k-£50k + Benefits Negotiable Ultimate Asset, London Digital Account Manager - Automotive Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater) Account Manager, global FMCG branding and design agency £28000 - £32000 per annum Gabriele Skelton, London Creative Design Manager Competitive eFinancialCareers Ltd, London (Central), London (Greater) Senior Marketing Executive Competitive+ Benefits eFinancialCareers Ltd, Shoreditch, London Senior Account Manager £45,000 - £55,000 plus commission Socket Creative, London (Central), London (Greater) Senior Account Manager £45,000 - £55,000 plus commission Socket Creative, London (Central), London (Greater) Digital Designer 35-45k Union Jackson, London (Greater) MA Creative Advertising - Senior lecturer/Course Coordinator £38,896 - £45,066 per annum, dependent upon experience Falmouth University, Falmouth and Penryn, Cornwal

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