Most memorable EU referendum ads, The creative crash, Why it's tougher to justify Cannes

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Campaign: Agencies June 23, 2016

Latest Final referendum activity sees clarion call for British grit... and satirical tattoo parlour Simon Gwynn M&C Saatchi unveiled a final ad for the Conservatives In campaign, while Saatchi & Saatchi has been offering free ink to emphasise the permanence of the decision facing Britain today. The creative crash: IPA report uncovers disturbing trends Peter Field A shift to short-termism and a drop in budgets in the wake of the global economic crisis are eroding the link between creativity and effectiveness. Peter Field explains the disturbing findings of a new IPA report EU referendum campaigns' most memorable ads Omar Oakes As the UK decides whether to continue or end its membership of the European Union, Campaign has collected the most memorable ads from the campaign. Short-termism and budget cuts imperilling creativity Sandra Halliday Short-termism and budget cuts are eroding the link between creativity and effectiveness, according to a new IPA report, Selling Creativity Short. Wherever you stand on the EU referendum, make your voice heard Maisie McCabe The EU referendum will greatly impact our personal as well as our professional lives. Yet the advertising industry has kept surprisingly quiet on this key issue. RKCR/Y&R promotes Emily James to chief strategy officer Omar Oakes Rainey Kelly Campbell Roalfe/Y&R has completed its senior management trio after promoting Emily James to chief strategy officer. Rapp embroiled in wider bullying and abuse claims Shona Ghosh A US lawsuit filed in May by Rapp's former US president is indicative of wider cultural problems within the agency, including its London shop, multiple sources have told Campaign. Government mulls overhaul of communications service roster As many as 30 shops could work on communications for the government as it looks to widen the playing field. A view from Dave Trott: Hold on a minute Dave Trott One of the main drags of phoning any company is being put on hold. Promoted Give exceptional advertising the reward it deserves Martin Bromfield, VP advertising EMEA, comScore As the advertising community heads en masse to Cannes, preparing to lionise (quite literally) all that is inspiring and creative about our industry, take a moment to consider how their work is celebrated Latest from Cannes Lions It's tougher to justify Cannes Claire Beale When it filed for an IPO back in February, Ascential - owner of the world's biggest and most expensive awards show, the Cannes Lions - revealed that it had earned £41m in 2014, up 37% on the previous year. Cannes 2016: The best of the Campaign beach party Staff Campaign once again took over the Carlton Beach in Cannes for its annual party. Cannes Diary: Nils Leonard goes topless with Iggy Pop Staff Grey's Nils Leonard took his shirt off for charity, Campaign hosted its annual beach party, and Unilever's Keith Weed made fun of his fashion sense. AMV BBDO and Adam & Eve/DDB in battle of the Christmas ads in Film Lions Simon Gwynn Abbott Mead Vickers BBDO and Adam & Eve/DDB lead the pack for UK agencies in the Film Lions, with their respective Christmas ads for Sainsbury's and John Lewis among the nominations. Bowie's dark music video for 'Blackstar' shortlisted for Cannes Music Lion Omar Oakes David Bowie's surreal music video "Blackstar" is in the running for a Cannes Music Lion after making the shortlist. Should Cannes focus on commercial creativity? Staff The importance for brands to be seen as "doing good" has become embodied by the IPA and the Advertising Association. Iggy Pop: 'Marketers have two faces, three mouths and ten sets of ethics' Kate Magee Iggy Pop told an audience at Cannes Lions that the marketing people he meets at his record companies "all have two faces, three mouths, ten sets of ethics." Burger King's McWhopper takes Media Lions Grand Prix Gurjit Degun Burger King's McWhopper has picked up another Grand Prix, this time in the Media Lions at the International Festival of Creativity in Cannes tonight. Saatchi & Saatchi wins fourth Lion at Cannes for 'Sea Hero Quest' Omar Oakes Saatchi & Saatchi London has added Lion in Mobile to its Cannes awards haul for "Sea Hero Quest". More Promoted Day 22: six places to see and be seen at Cannes Lions Antje Derks Whether you're after glitz and glamour or a place to party till the sun comes up, our tried and tested guide will point you in the right direction Campaign Jobs Global Design Manager- 9 month fixed- term contract Competitive rb ( Reckitt Benckiser ), Slough, Berkshire Account Director - DIGITAL AGENCY £50-60k plus benefits JEFFERSON, London (Central) Creative Design Manager Competitive eFinancialCareers Ltd, London (Central), London (Greater) Digital Designer 35-45k Union Jackson, London (Greater) Senior Graphic Designer – Conservation / Charity £33,743 p.a. (Inclusive of London Weighting) The Zoological Society of London (ZSL), ZSL London Zoo – NW1 Graphic Designer – Conservation / Charity £29,722 p.a. (Inclusive of London Weighting) The Zoological Society of London (ZSL), ZSL London Zoo – NW1 Interpretation Developer – Conservation / Charity £29,722 (Inclusive of London Weighting) The Zoological Society of London (ZSL), ZSL London Zoo – NW1 Design Studio Traffic Supervisor - Conservation / Charity £17,700 actual (£29,722 FTE) per annum, Inclusive of London Weighting The Zoological Society of London (ZSL), ZSL London Zoo – NW1 Marketing Manager Up to £35k per annum Pebble Studios, Shoreditch, London Account Manager £25,000 - £30,000 The Maine Group, London (Central), London (Greater)

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