Friday 10 June 2016

Cristiano Ronaldo's acting skills tested in Nike film; ANA warns agencies: 'Don't dismiss report on rebates and let's end Cold War'; Euro 2016 campaign round-up

Campaign Breakfast Briefing

Campaign Breakfast Briefing
June 10, 2016

Latest

Cristiano Ronaldo's acting skills tested in six-minute Nike film
Cristiano Ronaldo's acting skills tested in six-minute Nike film

Daniel Farey-Jones

Football superstar Cristiano Ronaldo wakes up to discover he is trapped in the body of a teenage ballboy - and vice versa - in a six-minute film unleashed by Nike for Euro 2016.

ANA warns agencies: 'Don't dismiss report on rebates and let's end Cold War'
ANA warns agencies: 'Don't dismiss report on rebates and let's end Cold War'

Gideon Spanier

The ANA has warned US media agencies will be making a big mistake if they "dismiss out of hand" its report into secret rebates and other "non-transparent" practices and likened their dispute to the Cold War.

Heineken adds F1 to Champions League and Rugby World Cup sponsorships
Heineken adds F1 to Champions League and Rugby World Cup sponsorships

Heineken and Formula One's commercial arm have struck a deal that expands the brewer's high-profile sports sponsorship line-up into the world of racing.

The world has grown out of its Coke phase
The world has grown out of its Coke phase

Jennifer Black

Once upon a time, in the sepia toned past, Coke was 'it'. To me, when I was a kid growing up in the 80s, Coke actually delivered on what it was peddling - happiness, writes Jennifer Black, managing partner at Fabula London.

Reebok thanks unsung heroes fitness trainers
Reebok thanks unsung heroes fitness trainers

Gurjit Degun

Reebok is thanking fitness trainers for their "life-changing" contributions to society in its latest campaign.

Euro 2016 campaign round-up: brands shoot for footballing glory
Euro 2016 campaign round-up: brands shoot for footballing glory

Matthew Chapman

This summer's European Championship is expected to be the biggest ever when it comes to global sponsorship activity. We take a look at the activity that is being rolled out ahead of the opening game on 10 June.

BBDO wins tops honors at The AICP Show
BBDO wins tops honors at The AICP Show

Eleftheria Parpis

The New York Times VR experience "The Displaced" named "Most Next"

Paying its way: 50 years of Barclaycard
Paying its way: 50 years of Barclaycard

Simon Gwynn

The credit-card pioneer is still innovating as it notches up its first half-century, Simon Gwynn discovers.

Old Spice remixes last year's ads into a Frankenstein's pastiche
Old Spice remixes last year's ads into a Frankenstein's pastiche

I-Hsien Sherwood

Wieden + Kennedy Portland partners with Smearballs to create something beautiful and terrifying

Chris Moyles heads up Radio X ad campaign around Euro 2016
Chris Moyles heads up Radio X ad campaign around Euro 2016

Susan Billinge

Chris Moyles, Vernon Kay, Johnny Vaughan and Ricky Wilson prove they're better at presenting than hairdressing in Global's Radio X ad, supporting ITV's coverage of the Euro 2016 tournament.

Thinkboxes winner: Boots No7
Promoted
Thinkboxes winner: Boots No7

Thinkbox

Winner for March/April 2016




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