Thursday 9 June 2016

David Cameron issues rallying cry to the industry, Asda's new TV ads, Burley joins RKCR/Y&R

Campaign Breakfast Briefing

Campaign Breakfast Briefing
June 09, 2016

Latest

David Cameron: Staying in EU is good for British brands as well as Brand Britain
David Cameron: Staying in EU is good for British brands as well as Brand Britain

David Cameron

In an exclusive piece for Campaign, the prime minister issues a rallying cry to the industry to back "remain" in EU vote.

Cameron urges UK advertisers to 'make voice heard' by backing Remain in EU vote
Cameron urges UK advertisers to 'make voice heard' by backing Remain in EU vote

Gideon Spanier

David Cameron has called on the advertising and marketing industries to "make their voice heard" by backing Remain in the EU referendum because it will be "good for British brands and for Brand Britain".

Vote Leave, agencies and brands react to Cameron
Vote Leave, agencies and brands react to Cameron

Gideon Spanier

David Cameron's rallying cry to the advertising and marketing industries to speak out in favour of staying in the European Union has been welcomed by business leaders and advertising chiefs.

CHI's Burley joins RKCR/Y&R
CHI's Burley joins RKCR/Y&R

Maisie McCabe

Rainey Kelly Campbell Roalfe/Y&R has appointed Jonathan Burley, outgoing chief creative officer at CHI & Partners, in the same role.

James Martin debuts in first Asda TV ads by Saatchi & Saatchi
James Martin debuts in first Asda TV ads by Saatchi & Saatchi

Daniel Farey-Jones

Saatchi & Saatchi's first work for Asda, also the debut of TV chef James Martin as the supermarket's frontman, shows him tackling summer occasions like a barbeque and a bike ride.

Nike and Head to continue sponsorships of Maria Sharapova despite ban
Nike and Head to continue sponsorships of Maria Sharapova despite ban

Daniel Farey-Jones

Nike and tennis racquet brand Head have said they will stand by tennis star Maria Sharapova despite her two-year ban yesterday for failing a drugs test.

Tesco Mobile offers £3 off bills for viewing ads
Tesco Mobile offers £3 off bills for viewing ads

Daniel Farey-Jones

Brands including McDonald's and British Airways are set to take advantage of the first advertising service launched by Tesco Mobile, which offers an alternative to other mobile network business models such as O2's Weve and Three's proposed ad-blocking service.

One third of WPP shareholders vote against Sorrell's £70m pay
One third of WPP shareholders vote against Sorrell's £70m pay

Gideon Spanier

One third of WPP shareholders voted against chief executive Sir Martin Sorrell's £70m pay at the annual general meeting on Wednesday.

The most memorable Sainsbury's ads by AMV BBDO
The most memorable Sainsbury's ads by AMV BBDO

Brittaney Kiefer

As Sainsbury's eyes a potential advertising agency review, Campaign rounds up the most notable ads created by its long-time incumbent, Abbott Mead Vickers/BBDO.

Warner Bros promotes Polly Cochrane
Warner Bros promotes Polly Cochrane

Daniel Farey-Jones

Warner Bros, the studio behind the Harry Potter films, has promoted its chief UK marketer Polly Cochrane from senior vice-president to executive vice-president as part of changes to its management.

Thinkboxes winner: Boots No7
Promoted
Thinkboxes winner: Boots No7

Thinkbox

Winner for March/April 2016




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