Marketers struggle to find words as UK quits European Union + Brexit reaction, and more from Unilever's Keith Weed & Campaign's Claire Beale

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Campaign: Brands June 24, 2016

Brand news and analysis, powered by Marketing Latest Marketers struggle to find words as UK quits European Union Simon Gwynn Reaction from the marketing world to the UK's historic vote has begun to trickle out, but many are staying tight-lipped, as the implications of the move sink in. Brexit reaction: Ad industry rocked by UK vote to leave EU Senior figures from across the UK's advertising industry have reacted with shock and dismay after the country voted to leave the European Union. Brexit vote shows catastrophic failure of communications Claire Beale The referendum result is a story of many parts but one of them is certainly the catastrophic failure of the communications industry to mount a coherent and powerful pro-EU message. No more 'vacuous' women in ads, says Unilever's Keith Weed Shona Ghosh Unilever has pledged to stamp out female stereotypes in its ads, after finding more progressive campaigns play better with their target audience. Aviva's Amanda Mackenzie joins Prince's Responsible Business Network Simon Gwynn Amanda Mackenzie, Aviva's chief marketing officer, is to take up a new role in October as chief executive of Business in the Community (BITC), The Prince's Responsible Business Network. Nutmeg's CEO explains why co-creation is his secret work weapon Martin Stead Martin Stead reveals why sharing ideas as a group is the secret weapon that keeps Nutmeg's start-up culture alive. Wins this week: Benenden, Bettson, VO5 Staff Benenden, the mutual not-for-profit healthcare provider, has appointed creative agency St Luke's to handle its £5m advertising account. Promoted Where next for creatives in digital advertising? Stephen Graves Cannes played host to a gathering of adland's greatest minds at Campaign and AOL's future-focused debate Promoted Why data craves the human touch Self-building ads, creatives as data scientists and Sir Martin Sorrell: taking Cannes out of its comfort zone Campaign Jobs Digital Senior Planner Buyer £30k Dot-Gap, London (Central), London (Greater) Communications Manager Competitive rb ( Reckitt Benckiser ), Slough, Berkshire Digital Marketing Manager Competitive HSBC, Birmingham, West Midlands Marketing Data Analyst (Maternity Cover) £30,000 Parker Hannifin Ltd, Warwick, Warwickshire Publicity Manager Competitive NBC Universal Networks International, London (Central), London (Greater) Publicity Manager Competitive NBC Universal Networks International, London (Central), London (Greater) Head of Marketing £35,000 to £40,000 UK Youth, London (Central), London (Greater) Head of Marketing and Communications SALARY c50k Arts University Bournemouth, Bournemouth Senior Marketing Executive Basic Salary of £28K with bonus, 3% pension, plus healthcare contribution Chicco, Borehamwood, Hertfordshire Retail Brand Category Director, Running Competitive Nike, Hilversum, Netherlands

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