Tuesday, 7 June 2016

Breaking News: ANA report finds 'numerous non-transparent' practices at US media agencies

Campaign Breaking News

Campaign Breaking News
June 07, 2016
ANA report finds 'numerous non-transparent' practices at US media agencies
ANA report finds 'numerous non-transparent' practices at US media agencies

Gideon Spanier

American advertisers have attacked US media agencies for "numerous non-transparent business practices", including cash rebates and hefty mark-ups, in a long-awaited report.

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ISBA's media transparency contracts under fire from agencies
ISBA's media transparency contracts under fire from agencies

Matthew Chapman, Omar Oakes and Gideon Spanier

ISBA's attempts to introduce greater transparency around media agency contracts with advertisers are unworkable and irresponsible, it has been claimed.

ANA probe will follow the money
ANA probe will follow the money

Gideon Spanier

The 'transparency' investigation may focus on offshore rebates. But will the US body find anything?

Sorrell questions US media agency probe
Sorrell questions US media agency probe

Gideon Spanier

Sir Martin Sorrell said it is "regrettable" that the US Association of National Advertisers has launched a probe into the practices of media agencies without teaming up with the American Association of Advertising Agencies.

US investigates trading practices
US investigates trading practices

Gideon Spanier

The UK media industry is facing a potentially "game-changing" assault after a US trade body launched a probe into agencies' trading practices, industry leaders said.

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