Brexit: Corbyn does not have a brand problem, Britain has a vision problem + Shakespeare Selfridges, Dixons post Brexit and Nurofen ad banned

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Campaign: Brands June 29, 2016

Brand news and analysis, powered by Marketing Latest Brexit: Corbyn does not have a brand problem, Britain has a vision problem Jonathan Trimble Who's driving this juggernaut? asks Jonathan Trimble, CEO at 18 Feet & Rising. Selfridges celebrates Shakespeare with biggest creative campaign yet Sandra Halliday Selfridges is launching a campaign to mark the 400th anniversary of Shakespeare's death with the opening of a temporary in-store theatre and a series of collaborations with designers, musicians and drama groups. Dixons Carphone expects to 'find opportunities for growth' post Brexit Gurjit Degun Dixons Carphone expects to grow its position as a leader in the UK market following the vote to leave the European Union. Nurofen ad banned for misleading pain killer claims Simon Gwynn Reckitt Benckiser has been rapped by the Advertising Standards Authority for a TV ad for Nurofen Joint & Back, in a ruling that is likely to set a precedent for how general painkillers can be marketed. Aldi rapped by ASA for misleading price comparison ads Simon Gwynn Aldi ads have been banned by the Advertising Standards Authority for making misleading claims about how much money can be saved compared to its 'big four' supermarket rivals. Watch: Unilever marketer on tapping into passions for sex and food marketing Gemma Charles Ukonwa Ojo, senior global director at Knorr Masterbrand at Unilever, spoke to Campaign about her transition from Durex to Knorr and making use of "fundamental human passions" for Knorr's Love at First Taste campaign. Unruly's Sarah Wood: 'Remember the human element' in video marketing Staff Sarah Wood, co-founder of Unruly and a recent winner of the Veuve Clicquot Business Woman Award, said brands must "remember the human element" when engaging consumers through video. Ikea recalls chests of drawers after three tip-over deaths Sandra Halliday Ikea is recalling 29 million chests of drawers in North America following the deaths of three young US children in the last two years. Movers and shakers: Aviva, Grey, RKCR/Y&R, Initiative and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Give exceptional advertising the reward it deserves Martin Bromfield, VP advertising EMEA, comScore As the advertising community heads en masse to Cannes, preparing to lionise (quite literally) all that is inspiring and creative about our industry, take a moment to consider how their work is celebrated Promoted Beyond personalisation Brand Republic Insight & Salesforce The modern customer journey Campaign Jobs Digital Senior Planner Buyer £30k Dot-Gap, London (Central), London (Greater) Communications Manager Competitive rb ( Reckitt Benckiser ), Slough, Berkshire Digital Marketing Manager Competitive HSBC, Birmingham, West Midlands Senior Marketing Executive Competitive+ Benefits eFinancialCareers Ltd, Shoreditch, London Head of Marketing £35,000 to £40,000 UK Youth, London (Central), London (Greater) Arenas Marketing Account Manager (MAT Cover) £28,000 p.a The NEC, Birmingham, West Midlands Senior Brand Manager £47K-£55K plus car allowance & benefits depending on experience Nestlé, Gatwick, West Sussex Marketing Executive Competitive Findmypast, London (Central), London (Greater) Marketing Communications Manager – 6 month contract Competitive VISA, London (Greater) Acting International Account Manager Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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