Tuesday, 7 June 2016

New ads from Halifax, Harvey Nichols, Baileys; Love's Cairns on dropping fees for an equity deal

Campaign: Agencies

Campaign: Agencies
June 07, 2016

Latest

Love CEO Trevor Cairns on dropping fees for a start-up equity deal
Love CEO Trevor Cairns on dropping fees for a start-up equity deal

Trevor Cairns

In the spring of 2015, I was approached with an interesting proposition by three experts in the mobile phone industry, writes Trevor Cairns, chief executive of Love.

Do press ads and posters need headlines?
Do press ads and posters need headlines?

Staff

Are headlines an essential prerequisite for telling stories and can ads create intrigue and draw consumers' attention without them?

'Sad indictment' on newspapers: Christina Lamb on 29 years without a female editor
'Sad indictment' on newspapers: Christina Lamb on 29 years without a female editor

Kate Magee

The Sunday Times' award-winning foreign correspondent Christina Lamb discusses being a woman in warzone, dealing with fear and why you shouldn't buy self-heating cappuccinos.

Adland on the move: Huge
Adland on the move: Huge

Helen Hoddinott

Take a tour of Huge's new office in Shoreditch.

Three ways to ensure your ads are seen
Promoted
Three ways to ensure your ads are seen

Ad blocking, ad fraud and low viewability present challenges to both advertisers and publishers. Here's what you can do about it

THE WORK

Halifax
Halifax "Extra for everyone" by Adam & Eve/DDB

After using Top Cat to sell mortgages, Halifax is back with a new spot featuring Fred and Wilma from The Flintstones.

Harvey Nichols
Harvey Nichols "Corbyn makeover" by Adam & Eve/DDB

A lookalike of Labour Party leader Jeremy Corbyn gets a makeover at Harvey Nichols in a PR campaign from Adam & Eve/DDB.

Baileys
Baileys "When coffee met Baileys" by Mother

Baileys' latest campaign is a comedy soap opera about a coffee pot that falls in love with a bottle of the Irish cream liqueur, much to the chagrin of a jug of milk.

Trending

Uber tells story of drivers and riders in first major UK ad campaign
Uber tells story of drivers and riders in first major UK ad campaign

Simon Gwynn

Uber is moving onto the next stage of its marketing life cycle, according to its marketing lead, as the company launches its first major ad campaign in the UK.

Bodyform's ad finally brings periods out in the open
Bodyform's ad finally brings periods out in the open

Alex Holder

Anomaly London's ECD says the new Bodyform campaign empowers women because it breaks down stigmas about periods.

McWhopper mash-up: How Y&R and Burger King made an unlikely peace symbol
McWhopper mash-up: How Y&R and Burger King made an unlikely peace symbol

Kate Magee

There are big ideas and there are whopping ideas. Kate Magee meets the brains behind one such campaign that made both agency and client top dogs at D&AD.




Surviving the cyber attack of tomorrow Presented by Campaign & C2 Montreal We have to change the way we think about cyber security, and fast - it's getting a lot worse...


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Designer Competitive BBC, London (Central), London (Greater)
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