Brexit shows failure of communications, How creativity is a force for good, Saatchis New Directors' Showcase

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Campaign Sunday Supplement June 26, 2016

In-depth reads from across Campaign, covering brands, agencies and media Brexit vote shows catastrophic failure of communications Claire Beale The referendum result is a story of many parts but one of them is certainly the catastrophic failure of the communications industry to mount a coherent and powerful pro-EU message. Saatchi & Saatchi New Directors' Showcase 2016 Maisie McCabe Each year the Saatchi & Saatchi New Directors' Showcase offers creative inspiration and introduces new groundbreaking talent. Isn't creativity already a force for social good? David Kolbusz and Dylan Williams David Kolbusz and Dylan Williams remind Cannes judges that, while awarding work claimed to do good in the world is de rigueur, the very best commercial creativity has its own positive societal effect. Retailers turn focus to loyalty schemes for the digital age Simon Gwynn Industry research suggests that more than 90% of consumers use loyalty cards at least once a month, but that almost a third don't have their card with them when they reach the till. The creative crash: IPA report uncovers disturbing trends Peter Field A shift to short-termism and a drop in budgets in the wake of the global economic crisis are eroding the link between creativity and effectiveness. Peter Field explains the disturbing findings of a new IPA report Marketers should embrace digital minimalism Nicola Kemp The continuing rise of social media has left many brands indulging in incessant and meaningless communications. Consumers are seeking physical and metaphorical space from the noise, Nicola Kemp writes. A view from Dave Trott: Hold on a minute Dave Trott One of the main drags of phoning any company is being put on hold. Promoted Day 29: Race Cars on Dirt Roads - Taking Programmatic to the Next Level Sacha Berlik, managing director of EMEA, The Trade Desk As Cannes approaches, find out how bid factoring will change the face of programmatic for European marketers Global issue World's most creative partnerships: Guinness & AMV BBDO Staff Guinness and Abbott Mead Vickers BBDO have one of the most inspirational brand-agency partnerships. What's their secret? World's most creative partnerships: Always & Leo Burnett Staff It's not often that the First Lady gives a shout out to a marketing idea. World's most creative partnerships: Channel 4 & 4Creative Staff If imitation really is the most sincere form of flattery, then the BBC's revamp of its creative department earlier this year will have left the team of about 40 at Channel 4's 4Creative blushing with pride. World's most creative partnerships: Beats & R/GA London Staff As the world's greatest swimmers emerged from the changing rooms at the Aquatics Centre at the London 2012 Olympics, one thing stood out - on their ears were Beats headphones. World's most creative partnerships: Dove & Ogilvy & Mather Staff Ogilvy & Mather's relationship with Unilever's Dove dates back to the late-1950s, when agency founder David Ogilvy introduced US women to a soap that "creams your skin while you bathe". More Campaign Jobs Account Manager £28-40,000 per annum Pathfinders, London (Central), London (Greater) Global Design Manager- 9 month fixed- term contract Competitive rb ( Reckitt Benckiser ), Slough, Berkshire Senior Brand Manager – UK and Europe Excellent salary and benefits Ball & Hoolahan, Norwich, Norfolk Account Director £42000 - £45000 per annum The Great & The Good, London Senior Copywriter £5000 - £50000 per annum createselect, London Account Director £45000 - £55000 per annum createselect, London Marketing Data Analyst (Maternity Cover) £30,000 Parker Hannifin Ltd, Warwick, Warwickshire Creative Design Manager Competitive eFinancialCareers Ltd, London (Central), London (Greater) Digital Designer 35-45k Union Jackson, London (Greater) Social Media Coordinator Negotiable Dot-Gap, London (Central)

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