Friday, 10 June 2016

P&G's Roisin Donnelly exits after 31 years and latest from Coca-Cola, Paddy Power, Reebok, Euro 2016, Rock Pamper Scissors and BBC

Campaign: Brands

Campaign: Brands
June 10, 2016
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P&G's Roisin Donnelly exits after 31 years
P&G's Roisin Donnelly exits after 31 years

Shona Ghosh

Roisin Donnelly, Procter and Gamble's long-serving brand director for Northern Europe, will leave the business after more than three decades.

Roisin Donnelly: 'servant leader' who championed female-friendly working
Roisin Donnelly: 'servant leader' who championed female-friendly working

Daniel Farey-Jones

Roisin Donnelly blazed a trail for women at P&G, not just becoming the company's first female UK board director in 1993 but more importantly using her influence to help those who followed her.

The world has grown out of its Coke phase
The world has grown out of its Coke phase

Jennifer Black

Once upon a time, in the sepia toned past, Coke was 'it'. To me, when I was a kid growing up in the 80s, Coke actually delivered on what it was peddling - happiness, writes Jennifer Black, managing partner at Fabula London.

Paddy Power parks outside Russian embassy ahead of Euro 2016 match
Paddy Power parks outside Russian embassy ahead of Euro 2016 match

Shona Ghosh

Paddy Power is marking England's Euro 2016 opener against Russia by parking a truck outside the Russian embassy with the slogan, "Chat shit, get banged".

'Having children helps your career', says marketing chief Kirsty Spickett
'Having children helps your career', says marketing chief Kirsty Spickett

Kirsty Spickett

Kirsty Spickett explains how working for a start-up and having children has helped her career.

Recognising P&G's Roisin Donnelly for her contribution to the marketing industry
Recognising P&G's Roisin Donnelly for her contribution to the marketing industry

Lindsay Pattison, global chief executive, Maxus

As outgoing brand director for Northern Europe at Procter & Gamble Roisin Donnelly is committed not only to building brands but mentoring her employees. Here we recognise her contribution to the industry as Marketing's leading mentor.

Revealed: the Euro 2016 sponsors setting the pre-tournament pace
Revealed: the Euro 2016 sponsors setting the pre-tournament pace

Liam Hopkins

Leo Burnett's Brandtasy League table will rank the performance of both sponsors and non-sponsors during Euro 2016, writes Liam Hopkins.

KFC global marketing chief's secret work weapon
KFC global marketing chief's secret work weapon

Jennelle Tilling

Jennelle Tilling, global chief marketing and innovation officer at KFC, explains her formula for a successful working day - workouts, words of praise and whisky.

Reebok thanks unsung heroes fitness trainers
Reebok thanks unsung heroes fitness trainers

Gurjit Degun

Reebok is thanking fitness trainers for their "life-changing" contributions to society in its latest campaign.

Euro 2016 campaign round-up: brands shoot for footballing glory
Euro 2016 campaign round-up: brands shoot for footballing glory

Matthew Chapman

This summer's European Championship is expected to be the biggest ever when it comes to global sponsorship activity. We take a look at the activity that is being rolled out ahead of the opening game on 10 June.

Paying its way: 50 years of Barclaycard
Paying its way: 50 years of Barclaycard

Simon Gwynn

The credit-card pioneer is still innovating as it notches up its first half-century, Simon Gwynn discovers.

Brands are becoming like people... but unfortunately the kind we hate
Brands are becoming like people... but unfortunately the kind we hate

Alex Smith

New research by real world marketing agency Sense into consumers' relationships with brands finds it's a marriage on the rocks. Alex Smith, the agency's planning director, talks through the issues.

A cut above: Rock Pamper Scissors wants to disrupt hairdressing
A cut above: Rock Pamper Scissors wants to disrupt hairdressing

Sarah Shearman

Rock Pamper Scissors, the start-up created by former Just Eat chief marketer Mat Braddy, is bringing the always-on mobile mentality to the hairdressing world. He talks to Sarah Shearman.

BBC tests viewer appetite for VR with slate of storytelling experiments
BBC tests viewer appetite for VR with slate of storytelling experiments

Daniel Farey-Jones

The BBC has released three new pieces of virtual reality content, including a spacewalk and a migrant's view of being smuggled, to test the public appetite for the medium.

Chris Moyles heads up Radio X ad campaign around Euro 2016
Chris Moyles heads up Radio X ad campaign around Euro 2016

Susan Billinge

Chris Moyles, Vernon Kay, Johnny Vaughan and Ricky Wilson prove they're better at presenting than hairdressing in Global's Radio X ad, supporting ITV's coverage of the Euro 2016 tournament.

Harvey Nichols' Obama campaign says a lot about the ad industry - and it's not good
Harvey Nichols' Obama campaign says a lot about the ad industry - and it's not good

Zoe Harris

Harvey Nichols' Obama ad has opened a can of worms, writes Zoe Harris, so why isn't it getting more coverage?

Focus and collaboration big themes in Thinkbox's Big Think
Focus and collaboration big themes in Thinkbox's Big Think

Daniel Farey-Jones

The rewards of focus and collaboration were a recurring theme in Thinkbox's Big Think conference yesterday.

Thinkboxes winner: Boots No7
Promoted
Thinkboxes winner: Boots No7

Thinkbox

Winner for March/April 2016




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