Thursday 16 June 2016

Cannes 2016 contenders: Leo Burnett predicts the winning campaigns; Brands can now target by emoji on Twitter

Campaign 18:05

Campaign 18:05
June 16, 2016
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Cannes 2016 contenders: Leo Burnett predicts the winning campaigns
Cannes 2016 contenders: Leo Burnett predicts the winning campaigns

Mark Tutssel

Global CCO Mark Tutssel introduces the campaigns Leo Burnett believes are destined for glory next week

Tech
Brands can now target by emoji on Twitter
Brands can now target by emoji on Twitter

Shona Ghosh

The death of the written word continues apace, with Twitter giving brands the ability to build campaigns targeted by emoji.

Advertising
Smart Energy GB accuses Specsavers of creating copycat ad
Smart Energy GB accuses Specsavers of creating copycat ad

Shona Ghosh

Smart Energy GB, the government body overseeing the national rollout of smart metres in the UK, has accused Specsavers of copying one of its ads.

Marketing
Uber takes on Deliveroo with London launch of food delivery service
Uber takes on Deliveroo with London launch of food delivery service

Simon Gwynn

Uber is entering the food delivery sector by introducing its app UberEats to London.

Media
Immediate Media launches content studio
Immediate Media launches content studio

Gurjit Degun

Immediate Media, which publishes the Radio Times and BBC Good Food titles, has launched a new creative and content studio for its commercial partners.

 

Why structured data is the marketer's silver bullet
Promoted
Why structured data is the marketer's silver bullet

Christi Olson, Microsoft Bing Ads

With structured data, real-time, personalised marketing is here, and it's going to change the search space forever

The State Of Marketing Leadership
Promoted
The State Of Marketing Leadership

Campaign in partnership with Salesforce

How senior-level marketers are redefining success and integrating in today's market

Also in the news
EU referendum campaigns suspended after MP shooting

Campaigning on both sides of the EU referendum argument has been suspended after reports a Labour MP was shot in Yorkshire this afternoon.

Exclusive: R/GA, Beats by Dre take top honors in 2016 Facebook Awards

With new global bracket system in place, more awards than ever go to non-US advertisers

A view from Dave Trott: Create a problem to solve

Jean-Claude was a young man living in a rural French town.

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