Tuesday 14 June 2016

Keira Knightley stars in Europe campaign; Ian McKellen and Graham Norton team up with Pride; Charlie Sheen promotes condom that delivers greatest innovation for 70 years

Campaign 18:05

Campaign 18:05
June 14, 2016
The five things you need to know today

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'Don't fuck with my future', celebrities warn in EU referendum ad
'Don't fuck with my future', celebrities warn in EU referendum ad

Omar Oakes

Keira Knightley, Vivienne Westwood and Lily Cole are fronting new ads encouraging voter turnout ahead of the EU referendum campaign, in which they say "it only takes five seconds to fuck with my future".

Tech
P&G and Warner Bros first to use Snapchat Stories ad slots
P&G and Warner Bros first to use Snapchat Stories ad slots

Shona Ghosh

Snapchat has unveiled a major advertising push, making it easier for brands to launch campaigns on its service and pushing ads to users' Stories for the first time.

Advertising
Sir Ian McKellen and Graham Norton star in new Pride campaign
Sir Ian McKellen and Graham Norton star in new Pride campaign

Kate Magee

Pride in London has released a new ad campaign featuring Sir Ian McKellen and Graham Norton ahead of the event, which kicks off on 13 June.

Marketing
Charlie Sheen promotes new condom that delivers greatest innovation for 70 years
Charlie Sheen promotes new condom that delivers greatest innovation for 70 years

Simon Gwynn

Sex toy brand Lelo has launched a new condom, Lelo Hex, which it said represented the first major design innovation in the contraceptive device for 70 years.

Media
Duncan Edwards departs as Hearst International chief executive
Duncan Edwards departs as Hearst International chief executive

Gideon Spanier

Duncan Edwards, the chief executive of Hearst International, the publisher of Cosmopolitan, Elle, Harpers Bazaar and Good Housekeeping, is departing after 27 years.

 

Why structured data is the marketer's silver bullet
Promoted
Why structured data is the marketer's silver bullet

Christi Olson, Microsoft Bing Ads

With structured data, real-time, personalised marketing is here, and it's going to change the search space forever

The State Of Marketing Leadership
Promoted
The State Of Marketing Leadership

How senior-level marketers are redefining success and integrating in today's market

Also in the news
'It's our job to speak up for those who can't', says Pride in London's marketing chief

As Pride in London launches a new ad campaign, its marketing director Alison Camps explains why we still need events like Pride more than ever.

Maltesers and AMV BBDO win Channel 4's £1m Superhumans prize

Channel 4 has selected Maltesers and Abbott Mead Vickers BBDO as the winners of its £1m prize for featuring disability in ad campaigns.

Our youth obsession is throwing gems in the waste bin

Our industry must end its obsession with youth. By overlooking older staff, we compromise creativity and alienate much of our audience.

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