Tuesday, 21 June 2016

Ditch the old media agency model, Twitter bags UK startup, Last 'Stronger In' ad released

Campaign 18:05

Campaign 18:05
June 21, 2016
The five things you need to know today

Most read
It's time to rip up the media agency model
It's time to rip up the media agency model

Tom Denford

Only by overhauling the complex sector can agencies regain marketers' trust, intermediary Tom Denford argues.

Tech
Twitter bags UK startup in bid to make Periscope the livestream service of choice
Twitter bags UK startup in bid to make Periscope the livestream service of choice

Simon Gwynn

Twitter has acquired London-based machine learning startup Magic Pony, as the company tries to boost its video and live streaming capabilities and keep up with rival social media platforms Facebook and Snapchat.

Advertising
M&C Saatchi's last Stronger In poster warns: 'Leave EU and there's no going back'
M&C Saatchi's last Stronger In poster warns: 'Leave EU and there's no going back'

Omar Oakes

Britain Stronger in Europe has released its final poster today with just two days until the UK votes whether to remain or leave the European Union.

Marketing
Cannes Diary: McWhopper's big night and Cindy Gallop on real sex
Cannes Diary: McWhopper's big night and Cindy Gallop on real sex

Staff

The most unlikely peace symbol won a Grand Prix, the second Glass Lion went to a transgender pop band, and Cindy Gallop urged people to film the sex they have at Cannes.

Media
OMD leads UK entries for Cannes Media Lions
OMD leads UK entries for Cannes Media Lions

Omar Oakes

OMD UK leads a field of 18 hopefuls vying for success in the Media Lions category at Cannes.

 

Relationship status: why brands need to become more human
Promoted
Relationship status: why brands need to become more human

Find out why brands need to bring a human touch to their customer relationships

Day 3: Cannes in Quotes - Innovation
Promoted
Day 3: Cannes in Quotes - Innovation

Cannes Lions has played host to its fair share of innovators over the years - we've rounded up their most thought-provoking words of wisdom

Also in the news
Nissan takes action against Vote Leave over 'false representation' in Brexit flyer

Nissan is taking legal action against the official pro-Brexit campaign, Vote Leave, after it used the car brand's logo on a leaflet calling on voters to ditch the EU in Thursday's referendum.

Lotto "Please not them - James Blunt" by Abbott Mead Vickers BBDO

The singer-songwriter James Blunt is the latest celebrity to play up their ego for comic effect in the new instalment of Lotto's "Please not them" campaign.

Disconnect to reconnect: putting the human back into advertising

John Murphy, a semiotician and cultural insight strategist at Simpson Carpenter, argues how brands can win by tapping into cultural tensions.

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