Saturday 11 June 2016

Coke crashes out of world's top 10 brands, Protein World's revival of 'beach body ready' is a lesson for bland brands, Paddy Power parks outside Russian embassy ahead of Euro 2016 match

Campaign: Brands

Campaign: Brands
June 11, 2016
Brand news and analysis, powered by Marketing

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Coca-Cola crashes out of world's top 10 brands
Coca-Cola crashes out of world's top 10 brands

Daniel Farey-Jones

Coca-Cola, one of the world's most iconic brands, has been served a warning after it failed to place in the annual BrandZ ranking of the top 10 global brands for the first time.

Protein World's revival of 'beach body ready' is a lesson for bland brands
Protein World's revival of 'beach body ready' is a lesson for bland brands

Georgina Denny

Georgina Denny is bored of the culture of apology in branding and advertising.

Paddy Power parks outside Russian embassy ahead of Euro 2016 match
Paddy Power parks outside Russian embassy ahead of Euro 2016 match

Shona Ghosh

Paddy Power is marking England's Euro 2016 opener against Russia by parking a truck outside the Russian embassy with the slogan, "Chat shit, get banged".

James Martin debuts in first Asda TV ads by Saatchi & Saatchi
James Martin debuts in first Asda TV ads by Saatchi & Saatchi

Daniel Farey-Jones

Saatchi & Saatchi's first work for Asda, also the debut of TV chef James Martin as the supermarket's frontman, shows him tackling summer occasions like a barbeque and a bike ride.

Euro 2016 campaign round-up: brands shoot for footballing glory
Euro 2016 campaign round-up: brands shoot for footballing glory

Matthew Chapman

This summer's European Championship is expected to be the biggest ever when it comes to global sponsorship activity. We take a look at the activity that is being rolled out ahead of the opening game on 10 June.

Nike and Head to continue sponsorships of Maria Sharapova despite ban
Nike and Head to continue sponsorships of Maria Sharapova despite ban

Daniel Farey-Jones

Nike and tennis racquet brand Head have said they will stand by tennis star Maria Sharapova despite her two-year ban yesterday for failing a drugs test.

Cristiano Ronaldo's acting skills tested in six-minute Nike film
Cristiano Ronaldo's acting skills tested in six-minute Nike film

Daniel Farey-Jones

Football superstar Cristiano Ronaldo wakes up to discover he is trapped in the body of a teenage ballboy - and vice versa - in a six-minute film unleashed by Nike for Euro 2016.

The world has grown out of its Coke phase
The world has grown out of its Coke phase

Jennifer Black

Once upon a time, in the sepia toned past, Coke was 'it'. To me, when I was a kid growing up in the 80s, Coke actually delivered on what it was peddling - happiness, writes Jennifer Black, managing partner at Fabula London.

Sainsbury's in advertising agency talks
Sainsbury's in advertising agency talks

Maisie McCabe

Sainsbury's is talking to advertising agencies about its £60 million creative account.

Post Office hopes for magic touch to target summer holidaymakers
Post Office hopes for magic touch to target summer holidaymakers

Omar Oakes

The Post Office has drafted in a team of quick-handed magicians to front its new Travel Money ad campaign to show how easy it is for summer holidaygoers to change their money with them.

Day 22: six places to see and be seen at Cannes Lions
Promoted
Day 22: six places to see and be seen at Cannes Lions

Antje Derks

Whether you're after glitz and glamour or a place to party till the sun comes up, our tried and tested guide will point you in the right direction




Six places to see and be seen at Cannes Lions Presented by Campaign & The Trade Desk Whether you're after glitz and glamour or a place to party till the sun comes up, our tried and tested guide will point you in the right direction            


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