Post Office recruits magicians for summer campaign, Ad people who became entrepreneurs, Muhammad Ali tribute

View in web browser | Add to safe senders list

Campaign: Agencies June 06, 2016

Latest Post Office hopes for magic touch to target summer holidaymakers Omar Oakes The Post Office has drafted in a team of quick-handed magicians to front its new Travel Money ad campaign to show how easy it is for summer holidaygoers to change their money with them. A brand to call your own: Ad people who became great entrepreneurs James Swift Ever wanted to launch a start-up? No, not a fledgling agency that bears your name but an actual brand; like the ones you've spent your career growing for others. James Swift meets some who have done just that. Heroes: Muhammad Ali by Trevor Beattie Trevor Beattie To mark the death of the legend Muhammad Ali we republish the chairman and founder of BMB's heroes piece from Campaign's series on people who inspired and influenced adland's great and good Jonathan Burley is the sort of outsider talent the ad industry desperately needs Jeremy Lee CHI & Partners' outgoing chief creative is remaining tight-lipped about his next move, writes Jeremy Lee. Steve Henry: Rules are made to be broken Steve Henry Never mind the slip-ups - good stuff happens when we challenge convention while connecting emotionally with the audience. Advertisers urged to seek refunds to combat £31bn ad fraud problem Daniel Farey-Jones The World Federation of Advertisers has urged its members to demand tougher contracts with agencies and marketing technology vendors in order to reduce their vulnerability to ad fraud, which it claims accounts for 30% of the online advertising market. Arena's Daglish quits to launch new media agency for the7stars Gideon Spanier The7stars has poached Henry Daglish, the managing director of Arena Media, to launch a new, independent media agency. Private view: Tham Khai Meng and Rémi Babinet Ogilvy & Mather's Tham Khai Meng and BETC's Rémi Babinet review work from Mars, Virgin Atlantic, Samsung, Hotels.com and Radiocentre. The future of tech in marketing: Dodgy data or advertising gold? Dino Burbridge When it comes to gathering consumer information, there's a fine line between going too far and gaining just enough insight to make marketing seem magic. 10 things your junior creatives aren't telling you Lalita Salgaokar Yes, they judge you for not doing work anymore, says this Code & Theory copywriter Clear Channel's Dearden takes top role at global outdoor trade body FEPE International Omar Oakes Matthew Dearden, Clear Channel Outdoor's president, Europe, has been appointed the president of FEPE International, the global association of outdoor advertising companies. Promoted Three ways to ensure your ads are seen Ad blocking, ad fraud and low viewability present challenges to both advertisers and publishers. Here's what you can do about it THE WORK Uber "Get there with Uber" by Bartle Bogle Hegarty After offering people the chance to catch a ride in the Back To The Future DeLorean, and an online prank film, Uber has turned to more traditional advertising in the UK, releasing an outdoor poster campaign. Etihad Airways "Reimagine" by The Barbarian Group Nicole Kidman features in Etihad Airways' 360-degree virtual-reality film, which is available to watch on YouTube. Trending Trouble at the top: Why agencies like BBH should focus on succession planning Jeremy Lee Bartle Bogle Hegarty has suffered a spate of high-level departures recently but may have come off relatively lightly - management changes have destroyed ad agencies, Jeremy Lee writes. A view from Dave Trott: Fear-free marketing Dave Trott Peter Bronsman was working as a deckhand on a Swedish freighter. Surviving the cyber attack of tomorrow Presented by Campaign & C2 Montreal We have to change the way we think about cyber security, and fast - it's getting a lot worse... Campaign Jobs GROUP ACCOUNT DIRECTOR / CLIENT SERVICES DIRECTOR £55000 - £75000 per annum + Benefits Live Recruitment, London FRONT END DESIGNER/DEVELOPER Negotiable Live Recruitment, West Midlands Country Lead - Sweden Competitive+ Benefits Casumo, Malta (MT) Country Lead - Norway Competitive+ Benefits Casumo, Malta (MT) Business Reinvention Manager / Director £70 - £90K + benefits Rare Selection, London (Central), London (Greater) Creative Design Manager Competitive eFinancialCareers Ltd, London (Central), London (Greater) IT Programme Senior Design Lead £47,903 -£55,015 HMRC, Newcastle, Newcastle Upon Tyne IT Programme Design Lead £35,409 - £39,842 HMRC, Newcastle, Newcastle Upon Tyne Designer Competitive BBC, London (Central), London (Greater) Digital Designer Competitive Three, Maidenhead, Berkshire

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000