Thursday 9 June 2016

New independent from the7stars enters the fray, David Cameron urges advertisers to back Remain

Campaign: Media

Campaign: Media
June 09, 2016
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New independent from the7stars enters the fray
New independent from the7stars enters the fray

Gideon Spanier

Jenny Biggam tells Gideon Spanier why there's a gap in the market and how the shop will be 'distinctive' from the7stars.

Cameron urges UK advertisers to 'make voice heard' by backing Remain in EU vote
Cameron urges UK advertisers to 'make voice heard' by backing Remain in EU vote

Gideon Spanier

David Cameron has called on the advertising and marketing industries to "make their voice heard" by backing Remain in the EU referendum because it will be "good for British brands and for Brand Britain".

Vote Leave, agencies and brands react to Cameron
Vote Leave, agencies and brands react to Cameron

Gideon Spanier

David Cameron's rallying cry to the advertising and marketing industries to speak out in favour of staying in the European Union has been welcomed by business leaders and advertising chiefs.

David Cameron: Staying in EU is good for British brands as well as Brand Britain
David Cameron: Staying in EU is good for British brands as well as Brand Britain

David Cameron

In an exclusive piece for Campaign, the prime minister issues a rallying cry to the industry to back "remain" in EU vote.

Listen to the Marketing Mind podcast: the marketing engine behind Brexit
Listen to the Marketing Mind podcast: the marketing engine behind Brexit

Shona Ghosh

This month's episode of the Marketing Mind sees the Campaign team discussing the political and marketing tactics behind the Leave and Remain campaigns ahead of the referendum on the UK's membership of the EU.

Pulse Creative launches first major campaign for The Sun around Euro 2016
Pulse Creative launches first major campaign for The Sun around Euro 2016

Gurjit Degun

The Sun will generate real-time commentary for advertisements across digital screens during the Euro 2016 football tournament in the first campaign from Pulse Creative, its in-house agency.

Tesco Mobile offers £3 off bills for viewing ads
Tesco Mobile offers £3 off bills for viewing ads

Daniel Farey-Jones

Brands including McDonald's and British Airways are set to take advantage of the first advertising service launched by Tesco Mobile, which offers an alternative to other mobile network business models such as O2's Weve and Three's proposed ad-blocking service.

One third of WPP shareholders vote against Sorrell's £70m pay
One third of WPP shareholders vote against Sorrell's £70m pay

Gideon Spanier

One third of WPP shareholders voted against chief executive Sir Martin Sorrell's £70m pay at the annual general meeting on Wednesday.

ANA report: Agencies are toxic by association
ANA report: Agencies are toxic by association

Claire Beale

I could tell you now about the global agency chief who makes very public homophobic jokes at the expense of a gay colleague.

Globalisation is in real danger of going into reverse
Globalisation is in real danger of going into reverse

Gideon Spanier

Most media and advertising people instinctively believe the benefits of globalisation outweigh the negatives.

Things we like: Snapchat's rise and Wimbledon on commercial TV
Things we like: Snapchat's rise and Wimbledon on commercial TV

Staff

This week Snapchat showed its rapid rise and Eurosport struck a deal to air Wimbledon.

9 written notes from strangers that will make you stop and think
Promoted
9 written notes from strangers that will make you stop and think

Georganna Simpson

C2 is filled with labs designed to stimulate the participant's senses and inspire new ideas and creativity. One lab invites participants to write down their ideas. Here's a selection that will inspire you:




Aerial Awards radio ad winner April 2016: Marmite 'The Mondays' by Adam&Eve/DDB Presented by Campaign & Radiocentre You'll either love it or you'll hate it.. This month's judge loved it and crowned it April's Aerials winner. 


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