Friday 17 June 2016

Dentsu Aegis boss is media's iron man, BT launches review, ITV switches off channels for sports day

Campaign: Media

Campaign: Media
June 17, 2016
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Dentsu Aegis boss Jerry Buhlmann is media's iron man
Dentsu Aegis boss Jerry Buhlmann is media's iron man

Gideon Spanier

The chief executive of Dentsu Aegis Network talks to Gideon Spanier about acquisitions, the supposed return to full service, cultural differences and his love of triathlons.

BT kicks off £160m media-buying review after EE takeover
BT kicks off £160m media-buying review after EE takeover

Gideon Spanier

BT is reviewing its media-buying arrangements for BT and EE as it considers an estimated £160m consolidation for the two brands.

ITV switches off channels to promote National Lottery 'sports day'
ITV switches off channels to promote National Lottery 'sports day'

Gideon Spanier

ITV will switch off all seven of its TV channels for an hour in a partnership with the National Lottery to inspire Britons to take part in "the UK's biggest ever sports day".

Sky will air UK's first 24-hour esports channel
Sky will air UK's first 24-hour esports channel

Shona Ghosh

Sky will get a new 24-hour esports channel, Ginx esports TV, from 23 June to bring live videogaming to a broader audience.

Twitter's Dara Nasr reveals his secret work weapon
Twitter's Dara Nasr reveals his secret work weapon

Dara Nasr

Dara Nasr explains why the 4.30pm session every Friday at Twitter HQ remains a time-honoured tradition.

Immediate Media launches content studio
Immediate Media launches content studio

Gurjit Degun

Immediate Media, which publishes the Radio Times and BBC Good Food titles, has launched a new creative and content studio for its commercial partners.

Brexit threat has already hit UK adspend, says IPG Magna forecast
Brexit threat has already hit UK adspend, says IPG Magna forecast

Omar Oakes

The prospect of Britain leaving the EU may have already led to a slowdown in adspend this year, according to Magna, the media trading division of Interpublic's Mediabrands unit.

Wins this week: Volkswagen, Highland Spring, NSPCC
Wins this week: Volkswagen, Highland Spring, NSPCC

Staff

As Campaign revealed earlier this week, PHD has triumphed in the race to win Volkswagen Group's estimated £2 billion global media planning and buying account.

Exclusive: R/GA, Beats by Dre take top honors in 2016 Facebook Awards
Exclusive: R/GA, Beats by Dre take top honors in 2016 Facebook Awards

Eleftheria Parpis

With new global bracket system in place, more awards than ever go to non-US advertisers

How walled gardens hinder brands' in-house programmatic dream
How walled gardens hinder brands' in-house programmatic dream

Dan de Sybel

The likes of Amazon, Google and Facebook employing closed marketplaces around their user data makes it harder for brands to do programmatic themselves, says Infectious Media's CTO.

Why structured data is the marketer's silver bullet
Promoted
Why structured data is the marketer's silver bullet

Christi Olson, Microsoft Bing Ads

With structured data, real-time, personalised marketing is here, and it's going to change the search space forever

The Digital Revolution: Are you keeping up with the pace of change?
Promoted
The Digital Revolution: Are you keeping up with the pace of change?

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Let us know how you're staying ahead of the curve in today's rapidly evolving marketplace

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