Instagram unveils app tools for small businesses; Karen Blackett's secret work weapon; Mondelez launches content deal with BuzzFeed

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Campaign: Media June 04, 2016

Media news and analysis, powered by Media Week Most read Instagram targets small businesses with new app tools Gurjit Degun Instagram, the photo-sharing app, is targeting small businesses with a set of new tools to help them create a profile, understand insights, and promote themselves. Karen Blackett reveals her secret work weapon Karen Blackett MediaCom's chairwoman introduces her executive assistant, part mind-reader, part machine. Mondelez launches content deal with BuzzFeed within new marketing model Omar Oakes Mondelez International is partnering with BuzzFeed as part of new branded content strategy after claiming interruptive advertising is "becoming irrelevant". Eight brands shortlisted for Channel 4's £1m Superhumans prize Omar Oakes Eight brands have made the final shortlist for Channel 4's £1 million prize for featuring disability in ad campaigns. Channel 4 creative head David Amodio's winning Media360 poems David Amodio, the digital and creative lead at Channel 4, stole the show at last week's Media360 debate on which medium would grow the most. Media needs balanced scorecard to realise programmatic's potential Nick Hewat The Guardian's Nick Hewat encourages advertisers who are buying programmatically to look at the value of the inventory, rather than just the cost. Shortlist Media co-founder Marsden to depart Omar Oakes Karl Marsden, one of the original founders of Shortlist Media, is leaving the company after nine years. Snapchat plans for redesign Gurjit Degun Publishers on Snapchat will be able to promote their content in new ways as the app is planning a redesign of its Discover area. Jean-Claude Decaux: tributes to shoe seller's son who changed the face of advertising Omar Oakes Tributes to Jean-Claude Decaux, the founder of JCDecaux who died last week, have underlined the significance of his contribution to global advertising. Snapchat overtakes Twitter in daily usage Gurjit Degun Snapchat has overtaken Twitter in terms of daily usage with 150 million users on the photo-messaging app every day. Promoted 9 written notes from strangers that will make you stop and think Georganna Simpson C2 is filled with labs designed to stimulate the participant's senses and inspire new ideas and creativity. One lab invites participants to write down their ideas. Here's a selection that will inspire you: Aerial Awards radio ad winner April 2016: Marmite 'The Mondays' by Adam&Eve/DDB Presented by Campaign & Radiocentre You'll either love it or you'll hate it.. This month's judge loved it and crowned it April's Aerials winner.  Campaign Jobs Global Digital Associate Director - Media Agency £40000 - £50000 per annum + Great Agency Benefits Ultimate Asset, West End Senior Social Media Executive Competitive & based on experience Royal Caribbean Cruises Ltd, Weybridge, Surrey Media Sales Account Manager up to 35k + commission Clear Channel UK, London (Central), London (Greater) Head of Media £58,000 - £63,000 Macmillan Cancer Support, London (Central), London (Greater) Head of Broadcast Around £60,000 Accord, London (Central), London (Greater) Partnerships Account Manager Depending on Experience Brand and Deliver, London (Greater) Mandarin speaking Senior Project Manager £40000 - £45000 per annum Gabriele Skelton, Shanghai Client Manager - Amsterdam, international design agency €35-40k £25256 - £28864 per annum Gabriele Skelton, North Holland, Amsterdam Marketing Manager - branded beverages company, London £45 - 50k £45000 - £50000 per annum Gabriele Skelton, London Creative Design Manager Competitive eFinancialCareers Ltd, London (Central), London (Greater)

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