Monday 13 June 2016

Walmart names surprise choice for new Asda CEO & latest from Budweiser, Boots and Apple

Campaign: Brands

Campaign: Brands
June 13, 2016
Brand news and analysis, powered by Marketing

Latest

Walmart names China chief Sean Clarke as new Asda CEO
Walmart names China chief Sean Clarke as new Asda CEO

Omar Oakes

Walmart has confirmed that Andy Clarke is stepping down as chief executive of Asda and being replaced by its parent company's CEO in China, Sean Clarke.

Scandal-hit Boots hands UK managing director role to Elizabeth Fagan
Scandal-hit Boots hands UK managing director role to Elizabeth Fagan

Shona Ghosh

Boots has handed its UK managing director role to former senior marketer Elizabeth Fagan, after a wider management reshuffle.

Private equity firms circle for O2
Private equity firms circle for O2

Shona Ghosh

Private equity firms Apax Partners and CVC Capital Partners are lining up for a £10bn bid for O2 after a Three takeover was rejected by Europe.

Nuclear family fallout: Brands are missing a quiet revolution
Nuclear family fallout: Brands are missing a quiet revolution

Nicola Kemp

The family unit has changed dramatically in recent decades but brands remain wedded to the ideal of a nuclear family that no longer exists. In doing so, they are ignoring the realities of a significant number of consumers.

Budweiser brews batch 'infused with passion of football fans' for Euro 2016
Budweiser brews batch 'infused with passion of football fans' for Euro 2016

Sam Burne James

Budweiser will next week run a social campaign to give away a batch of its beer that was "infused" with the passion of England football fans in a number of cities.

Apple taps into Euro 2016 frenzy with 'Shot on iPhone' spot
Apple taps into Euro 2016 frenzy with 'Shot on iPhone' spot

Shona Ghosh

Apple has marked the kick-off of the Euro 2016 championship with a spot showing the beauty of football, as part of its ongoing "Shot on iPhone" campaign.

Kane, Griezmann, Götze and Fabregas star in Beats Euro 2016 ad
Kane, Griezmann, Götze and Fabregas star in Beats Euro 2016 ad

Gurjit Degun

Harry Kane, Antoine Griezmann, Mario Götze and Cesc Fabregas re-enact Prodigy's Firestarter in Beats' Euro 2016 ad.

Europe! Stand up to Google and digital America
Europe! Stand up to Google and digital America

Andy Pemberton

The EU is right to rein in the Four Horsemen of the Apocalypse. Amazon, Google, Facebook and Apple are so powerful, they're stifling competition, writes Andy Pemberton.

EU and Brexit claims about the future have become more hyperbolic
EU and Brexit claims about the future have become more hyperbolic

Tracey Follows

The short-termist arguments in the EU referendum campaign highlight our misunderstanding of the future, writes Tracey Follows.

Dads disrupted: Marketers must ditch old fatherhood ideals
Dads disrupted: Marketers must ditch old fatherhood ideals

Nicola Kemp

A revolution in the ideals of masculinity and fatherhood is afoot, meaning brands must ditch the cliché to embrace equality in the home and the workplace, writes Nicola Kemp.

Turning brands into algorithms: why marketers should welcome our new robot overlords
Turning brands into algorithms: why marketers should welcome our new robot overlords

Martin Harrison

I have a suspicion that algorithms are better at the things brands are supposed to be good at than brands are themselves, writes Martin Harrison, head of strategy at Huge.

Digital kinship: Tech time is strengthening families
Digital kinship: Tech time is strengthening families

Sandra Halliday

The digital revolution is redefining family structure and behaviour, creating new opportunities for marketers, but also a need for new thinking around family life.

Day 22: six places to see and be seen at Cannes Lions
Promoted
Day 22: six places to see and be seen at Cannes Lions

Antje Derks

Whether you're after glitz and glamour or a place to party till the sun comes up, our tried and tested guide will point you in the right direction




In this town, it's who you know Presented by Campaign & BEN The migration of Hollywood blockbusters from the big screen to the smallest ones is giving more brands a chance to deliver a star turn. All they need is a helping hand


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