The story behind Burger King's unlikely peace symbol, Ogilvy has a new gang in town, Trouble at the top of BBH

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Campaign Sunday Supplement June 05, 2016

In-depth reads from across Campaign, covering brands, agencies and media McWhopper mash-up: How Y&R and Burger King made an unlikely peace symbol Kate Magee There are big ideas and there are whopping ideas. Kate Magee meets the brains behind one such campaign that made both agency and client top dogs at D&AD. O&M London has a new gang in town Maisie McCabe Will O&M London's new leaders finally shed its image as a mere network offering, Maisie McCabe asks. Trouble at the top: Why agencies like BBH should focus on succession planning Jeremy Lee Bartle Bogle Hegarty has suffered a spate of high-level departures recently but may have come off relatively lightly - management changes have destroyed ad agencies, Jeremy Lee writes. Nick Reed: From Adidas leg model to Oscar winner Gemma Charles Viral video content director Nick Reed insists his success is due to the fact that all the stories he tells have a heart, Gemma Charles writes. Adele, Amazon and Google show power of personalised experiences Craig Mawdsely Adele is able to bring fans together while Amazon tells us apart. It's a dichotomy brands must understand, writes Craig Mawdsely. Ad-blocking and the industry's delusion Shona Ghosh Ad-blocking has become a mainstream consumer issue, but there is no industry consensus on who is responsible or what should be done to remedy the problem, says Shona Ghosh. A view from Dave Trott: Fear-free marketing Dave Trott Peter Bronsman was working as a deckhand on a Swedish freighter. Sharing stories to inspire future female leaders Kate Magee Each year, Wacl gathers inspirational speakers to share the secrets of their success. Promoted 3 great ads I had nothing to do with #31: Ben Priest on Tango, Lynx and Levi's Staff Ben Priest, Founding Partner and Chief Creative Officer at adam&eveDDB, reveals three great ads he admires but had nothing to do with. 95% viewability rate... is this the mobile ad format of the future? Presented by Campaign & InSkin Media It looks good, it's non-intrusive, the stats really stack up - and it's taking a stand against ad-blocking.   Campaign Jobs ACCOUNT DIRECTOR - Social Marketing Agency - South West London - £40-43k £40-43k Judi Patton, London (South), London (Greater) Head of Insight £70,000-£90,000 per annum + benefits Stonor, Berkshire Social Strategist £70k Dot-Gap, London (Central) Digital Transformation Director £100,000 - £120,000 per annum + car + bonus + excellent benefits Jarlett de Grouchy, London UK Ireland Product Manager Competitive Spectrum Brands, Failsworth, Manchester ACCOUNT MANAGER x 2 - EXPERIENTIAL agency - salary dependent on experience. dependent on experience Judi Patton, London (Greater) Creative Design Manager Competitive eFinancialCareers Ltd, London (Central), London (Greater) Retail Brand Category Director, Running Competitive Nike, Hilversum, Netherlands Junior Account Manager Competitive SGK, London (Central), London (Greater) Senior Strategic Brand Manager £40,000 - £45,000 + Excellent Benefits Cancer Research UK, London (Central), London (Greater)

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