Thursday, 3 February 2011

Breaking news from Brand Republic - Volkswagen, Adam & Eve, News International, Rajars, OK! TV

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Latest news
Volkswagen kicks-off ad review
Volkswagen kicks-off ad review
by Anne Cassidy
03 February 2011, 08:00AM
Volkswagen is reviewing its European advertising arrangements in order to create a new roster of agencies pitching for projects alongside the brand's 42-year incumbent DDB.
Adam & Eve scoops £25m Halifax ad account
Adam & Eve scoops £25m Halifax ad account
by Matt Williams
03 February 2011, 08:00AM
Halifax has appointed Adam & Eve to its £25m advertising account.
News International plans men's magazine launch
News International plans men's magazine launch
by Katherine Levy
03 February 2011, 08:00AM
News International is plotting the launch of a men's magazine as part of the News of the World package
Rajar Q4 2010: TalkSport breaks reach and hours records
Rajar Q4 2010: TalkSport breaks reach and hours records
by Maisie McCabe
03 February 2011, 12:01AM
TalkSport reported record reach and hours for the last three months of 2010, while Global Radio-owned Classic FM and the newly-national Smooth Radio also increased reach and hours, according to the latest Rajar figures.
Rajar Q4 2010: Digital radio listening hits 25%
Rajar Q4 2010: Digital radio listening hits 25%
by Daniel Farey-Jones
03 February 2011, 12:01AM
Digital radio has reached the milestone of 25% of all radio listening thanks to growth in DAB and internet platforms, according to the latest Rajar figures.
Denise Van Outen and Matt Johnson to host OK! TV
Denise Van Outen and Matt Johnson to host OK! TV
by Maisie McCabe
03 February 2011, 12:01AM
TV personality Denise Van Outen and former 'This Morning' presenter Matt Johnson are to host Channel 5's new celebrity entertainment show 'OK! TV' from 14 February.
McCann restructures in Europe and London
McCann restructures in Europe and London
by Campaign staff
03 February 2011, 08:00AM
McCann Worldgroup has overhauled its European management and restructured its London offering, with Brett Gosper out as regional director for Europe and Chris MacDonald promoted to a new group role in London.
House of Fraser reviews £5m ad account
House of Fraser reviews £5m ad account
by Matt Williams
03 February 2011, 08:00AM
House of Fraser, the UK department store group, is looking for an agency to work on its £5m advertising business.
Rebates can 'distort' outdoor market, says OFT
Rebates can 'distort' outdoor market, says OFT
by Maisie McCabe
03 February 2011, 09:07AM
Rebates paid to specialist agencies by media owners have the potential to distort campaign bookings and increase prices, while long-term council contracts should be investigated further, the Office of Fair Trading said today.
Sky Sports' reputation escapes Andy Gray and Richard Keys sexism row unscathed
Sky Sports' reputation escapes Andy Gray and Richard Keys sexism row unscathed
by Cathy Bussey
03 February 2011, 07:00AM
Brand Sky Sports has escaped last week's sexism row largely unscathed, according to exclusive research for PRWeek.
News Corp unveils healthy profits despite MySpace troubles
News Corp unveils healthy profits despite MySpace troubles
by Daniel Farey-Jones
03 February 2011, 09:34AM
News Corporation's latest quarterly net profits totalled $675m (£416m), despite a $275m charge related to its digital division, after revenues climbed 0.8% year on year to $8.8bn.
McLaren extends sponsorship deal with Santander
McLaren extends sponsorship deal with Santander
by John Reynolds
03 February 2011, 08:57AM
McLaren, the Formula 1 team, has signed an extension to its corporate partnership with banking giant Santander.
NBA signs deal with Thomson Sport ahead of debut UK game
NBA signs deal with Thomson Sport ahead of debut UK game
by John Reynolds
03 February 2011, 08:30AM
Travel company Thomson Sport has heightened its interest in US sport by signing a major sponsorship deal with the NBA ahead of its first-ever UK game at London's O2 in March.
Paper Round (3 February) - Which clients are advertising in the national press?
Paper Round (3 February) - Which clients are advertising in the national press?
by Sarah Johnson
03 February 2011, 09:30AM
Supermarkets celebrate Chinese New Year across today's papers while also reminding readers to prepare for Valentines Day.
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Intelligence
The death of the brand website?
The death of the brand website?
by Stuart Derrick
02 February 2011, 12:00AM
Today's consumers are most likely to interact with brands via social networks. So, what does this mean for brand websites? asks Stuart Derrick.
Generation 62.0: Digital planning for an aging population
Generation 62.0: Digital planning for an aging population
by Richard Morris
31 January 2011, 08:30AM
Older people aren't just going online to check their bank accounts; they're also getting social and playing games, writes Richard Morris, deputy managing director at Carat.
How are consumers interacting with brands in social media?
How are consumers interacting with brands in social media?
by Ralph Risk
28 January 2011, 08:00AM
Half of social network users log on regularly throughout the day, according to a new study from Lightspeed Research.
Also in the news
Murdoch's The Daily arrives: a 'new and robust voice' in tablet devices
by John Reynolds, 02 February 2011, 04:15PM
Trading forecast for 2011: 'slow and steady' wins the adspend race
by Caroline Parry, 02 February 2011, 03:45PM
BBC's Craig Oliver appointed as Downing Street comms director
by Matt Cartmell, 02 February 2011, 04:11PM
Sharp sponsors England football on ITV
by Daniel Farey-Jones, 02 February 2011, 03:40PM
Sky Atlantic debuts with 438,000 viewers
by Maisie McCabe, 02 February 2011, 04:15PM
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