Wednesday, 2 February 2011

Media PM - The Daily analysis, trading forecast feature, regional ABCs, Sky Atlantic

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The Daily: latest Murdoch title launches in the US today
Mudoch's Daily arrives, price and marketing will dictate success, say analysts
John Reynolds, 02 February 2011

Rupert Murdoch's much-trumpeted digital-only newspaper The Daily was launched in New York...

  
Trading forecast for 2011: 'slow and steady' wins the adspend race
Trading forecast for 2011: 'slow and steady' wins the adspend race
Caroline Parry, 02 February 2011

Will VAT and interest rates scupper the industry's recovery in 2011? Media...

  
ABC: regional publishers to add digital editions on one certificate
Regional publishers to add digital editions to ABC
Maisie McCabe, 02 February 2011

The Audit Bureau of Circulation has extended its cross-platform certificate for regional...

  
Jeremy Hunt: local TV initiative attracts Channel 6 interest
Hunt's local TV channel attracts first bidder
Daniel Farey-Jones, 02 February 2011

A consortium called Channel 6 has said it will bid to run...

  
'Boardwalk Empire'
Sky Atlantic debuts with 438,000 viewers
Maisie McCabe, 02 February 2011

'Boardwalk Empire', the first show on the high-profile new entertainment channel from...

  
Aegis: relaunches Just Media as Just International
Just Media relaunches as Just International
Daniel Farey-Jones, 02 February 2011

Just Media, the Aegis-owned agency that specialises in the technology and finance...

  
Sharp: extends sponsorship of England's football games on ITV
Sharp sponsors England football on ITV
Daniel Farey-Jones, 02 February 2011

Electronics brand Sharp is to sponsor all England football games on ITV...

  
The Secret Supper Club: Olly Smith hosts the C4 show
Cava brand turns to TV sponsorship
Ed Owen, 02 February 2011

Spanish Cava brand Codorníu will sponsor the new Channel 4 show 'The...

  
*   Also in the News
*
My Media Week: Jonathan Allan, OMD UK
Hayley Pinkerfield, 01 February 2011
Bauer Media appoints IPC exec to publish Top Sante
John Reynolds, 02 February 2011
Google accuses Microsoft's Bing of copying search results
Daniel Farey-Jones, 02 February 2011
MediaCo Outdoor wins Wembley City contract
Maisie McCabe, 02 February 2011
 

Media Bitch's Diary 28 January

Media Bitch's Diary 28 January
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