Wednesday, 2 February 2011

Marketing Daily - Adwatch top 20 ads; plus Stella Artois, Innocent, JJB Sports, and Lynx

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Breaking news from Marketing
 
Breaking news from Marketing February 2011
 
Latest News
 
Adwatch (Feb 2) - Is Jackpotjoy on to a winner?
Steve Grime,
01 February 2011
 

'Queen Babs' is perfect casting in bingo website's Christmas message to British...

Jackpotjoy: Windsor is advocate
 
 
Stella to launch UK cider brand
Loulla-Mae Eleftheriou-Smith,
02 February 2011
 

Stella Artois is launching a cider brand extension called Cidre, brewed solely...

Stella: moves into the cider market
 
 
Cava brand turns to TV for Valentine push
Ed Owen,
02 February 2011
 

Spanish Cava brand Codorníu will sponsor the new Channel 4 show 'The...

The Secret Supper Club: Olly Smith hosts the C4 show
 
 
Innocent ties up with Mumsnet
Loulla-Mae Eleftheriou-Smith,
02 February 2011
 

Innocent drinks has become the latest brand to collaborate with parenting website...

Innocent: readies the launch of apple and orange products
 
 
JD Sports makes offer for rival JJB
Ed Owen,
02 February 2011
 

Sports retailer JD Sports has confirmed it is in talks to take...

JD Sports: in talks with high street rival JJB Sports
 
 
Absolut variant launch starts innovation wave
Nicola Clark,
02 February 2011
 

Pernod Ricard is launching a coffee-and-almond variant of its vodka brand Absolut,...

Absolut: part of an innovation programme at Pernod Ricard
 
 
 
Also in the News
 
Lynx tones down ads in 'angels' drive for Excite
Loulla-Mae Eleftheriou-Smith,
02 February 2011
 
Helen Edwards on Branding: Work toward an 'Ideal Self'
02 February 2011
 
Andrew Walmsley on Digital: The new agency model
02 February 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Why advertising Viagra is a hard one...
CHRIS BARRACLOUGH
 

Viagra, or rather sildenafil, was originally developed as a cure for high blood pressure. It didn't work that well for angina...

 
 
Unilever learns a viral lesson from P&G
Noelle McElhatton
 

When the chief marketing officer at Unilever (aka the world's second biggest advertiser) speaks, we are obliged to listen. Indeed,...

 
 
Chips and Guilt - What's McCain up to?
Louise Kennedy
 

So, the ad that's really doing my head in of late is the new poster campaign for McCain's 5% fat...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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