| Latest news | |  | | | | | Sainsbury's is launching a £10m campaign to introduce a major new marketing initiative promising to show how to feed a family of four for £50 a week. | | |  | | | | | Advertising markets around the world continue to rebound strongly in 2011, despite unrest in the Middle East and the impact of the devastating earthquake in Japan, according to the latest Warc Consensus Forecast. | | |  | | | | | Simon Thompson, one of Apple's top European marketers, has left the technology company after less than two years, Marketing understands. | | |  | | | | | Spotify, the online music service, has introduced some updates to its free service, including greater integration across iPhone, Android and iPod devices and a new music download store to rival Apple's iTunes. | | |  | | | | | A TV ad for O2 has been cleared for broadcast by the Advertising Standards Authority following complaints from eight viewers that it was frightening for children, and another three that it was misleading. | | |  | | | | | Bacardi is rolling out a £20m campaign to focus on the sociability of the brand's drinkers. | | |  | | | | | WPP and IMG, the sports and entertainment company, are joining forces to launch a new unit aimed at providing licensing opportunities for the advertising giant's roster of clients. | | |  | | | | | Kraft is to increase its investment in experiential marketing in the UK, to promote its confectionery brands such as Oreo, Mikado and Toblerone. | | |  | | | | | A free app released by James Caan, one of the investors on BBC show 'Dragons' Den', is this week's highest new entry in the BR brand app chart. | | |  | | | | | Samsung has signed David Beckham as the face of its sponsorship of next year's London Olympic Games. | | |  | | | | | The warm weather has delivered Next a surprise boost in its first quarter, with sales up 5.2% - more than double the growth of best estimates -- driven by a 14.1% increase in catalogue sales. | | |  | | | | | Political campaigns ahead of Thursday's referendum appear in today's papers while Sainsbury's kicks off its new campaign with heavy promotion across the papers. | | | | | PPA Conference 2011 | |  | | | | | It's too early to write the obituary for the magazine industry, says former PPA chief executive Ian Locks, drawing on three decades leading the business. | | |  | | | | | As the UK's magazine industry begins to convene for the PPA's Inspiration & Innovation: Publishing 2011 conference today, Media Week talks to four distinct and influential magazine professionals about where they think the business is heading. | | |  | | | | | As delegates gather this morning at the annual PPA conference, agencies give their reactions to the threats and opportunities faced by the magazine community during the coming year. | | | | | Intelligence | |  | | | | | In today's recommendation environment, consumers are becoming brand ambassadors, but should brands trust the wisdom of the masses, asks Trevor Clawson. | | |  | | | | | Kids who use Twitter are a third more likely to be influenced by opinions and endorsements they encounter on the internet than the average 11-19 year old, writes Alice Dunn, marketing executive, Kantar Media. | | |  | | | | | Internet TV is turning set manufacturers into content providers, discovers Andrew McCormick. | | | | | | | Latest jobs | | | | | |  | | |
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