The Wall > 2012 is going to be the Twitter election; Diffusing the social media bomb; How Twitter has allowed former bad boy Joey Barton a PR makeover

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list 2012 is going to be the Twitter election @gordonmacmillan 31 January 2012, 3:33PM This presidential election year is going to be the Twitter election, according to Twitter CEO Dick Costolo. Well he would say that to a degree wouldn't he? But there is more to his claim than just a nice ring to the phrase. Diffusing the social media bomb [infographic] Polly Becker 31 January 2012, 12:06PM We’ve seem some corking examples of social media fails recently with McDonald’s and LA Fitnesss so a timely infographic here looking at why and how companies respond to negative social media. How Twitter has allowed former bad boy Joey Barton a PR makeover @gordonmacmillan 31 January 2012, 11:35AM Good read in The Times today from the pen of Queens Park Rangers captain Joey Barton. The sometimes violent and reformed(ish) premiership bad boy writes about his love for Twitter and how it has helped him get his voice across to the world after he became disillusioned with the national media and its portrayal of him. The many faces of social: A short study of identity in a world of many social channels Dean Browell 31 January 2012, 9:56AM Identity is a funny thing. So many things govern who we are as individuals, but outward, visible identity often drives our actions. There are the perceptions others have of us from our outward appearance, how we choose to live, what we choose to say and all the various queues from body language to political affiliation. Two friends deported from US after "destroying America" tweet @gordonmacmillan 30 January 2012, 1:21PM I’m sure you all remember the case of Paul Chambers, the 27-year-old accountant who lost his appeal for jokingly tweeting he would blow Robin Hood airport up. That gave us #IAmSpartacus, which went viral on Twitter and proved to be a social media object lesson. Wikiwars? PR pros seek editing rights from Wikipedia Jeremy Woolf 30 January 2012, 11:44AM PR professionals would like to edit Wikipedia entries on behalf of their brands, but current Wikipedia policies treat them like corporate shills who are not welcome. If you search for anything online, you'll usually find a Wikipedia entry in the top five results. In little over a decade, Wikipedia has evolved from being the plaything of logophiles into a highly credible and up-to-date source of information on practically anything. According to Google, Wikipedia is the sixth most visited site on the web, and it's also a significant source of inbound web traffic for most websites. Don't tell the boys! Lisa Devaney 30 January 2012, 9:49AM Pssssst?raising awareness about breast cancer is back on Facebook, with a new viral campaign that women are sharing. Girlfriends have told me not to let onto the boys what's going on, and we'll see if this one reaches the success that we've seen from previous campaigns. Tweet limits pose a social CRM issue problem for O2 Tom McCann 30 January 2012, 9:47AM Twitter has become the de facto location for most company's social media customer service, and it's becoming more and more common for a brand to have a full time customer service team manning a dedicated Twitter account to deal with customer complaints and enquiries. The 5 ways to get a huge social media following fast Adrian Goodsell 30 January 2012, 9:36AM Looking for a huge numbers of fans? Can't wait a second longer? Then read on, this blog post is for you? 1. Buy your fans This is definitely the easiest way to guarantee a following fast; decide how many 'fans' you want then simply go to any dodgy-looking site (probably via a Facebook ad) take your wallet out (remember to stick your head in the sand) et voila, success! But wait a second; by definition once you directly pay for a relationship what does that relationship become? What does it really mean? There's a very obvious analogy here, one that doesn't involve any love at all… Twitter is hiring?free wine and t-shirts offered @gordonmacmillan 30 January 2012, 9:14AM There are recruitment videos and then there are recruitment videos from the world’s hottest social media companies. This one came out of Twitter’s recent #hackweek where it actively promotes innovation through experimentation around the company allowing people to take time away from their day-to-day work to collaborate and develop ideas that they are passionate about. For Hack Week staff across Twitter formed into nearly 100 teams to work on a variety of projects and this is apparently one of them. It’s funny. Latest jobs Digital Project Manager Recruiter Digital Gurus Salary £45000 - £55000 per annum Location London On-Line Digital Marketing Exec (12 mth FTC) Recruiter The Royal Mint Salary Pro Rata £24,000 p.a. Location Llantrisant, South Wales Director of Digital and Product Marketing Recruiter P&MM Ltd Salary Competitive Location Buckinghamshire Regional Social Media Manager Recruiter Morgans Hotel Group Salary Competitive Location North Soho, London Senior Account Manager - Leading Digital Agency Recruiter The Blueprint Salary £35000 - £40000 per annum + bonus + package Location London Account Manager Recruiter Gemini Search Salary £25000 - £28000 per annum Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders

Breaking News from MediaWeek: Mindshare set to win £12m Post Office account, UM London to win Royal Mail contract

Having trouble viewing this? View in web browser View text-only version     Latest News Mindshare wins £12m Post Office media account as UM London gets Royal Mail Mark Banham, 31 January 2012 The Post Office has awarded its £12m media planning and buying account...        To Guarantee delivery, add us to your address book. ( How? ) Manage my bulletins Send to a friend Unsubscribe to this bulletin   Home     News     About Us     Contact Us     Advertising     My Media Week     Log in       Advertising     Marketing     Media     Sales Promotion     Market Research     Digital     Public Relations     Design     Events     Direct Marketing   © Haymarket 1957 - 2012 All rights reserved

Campaign Daily Fix - H&M, International network, Honda, Absolute Radio

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest News H&M unveils David Beckham's Super Bowl ad by Sara Kimberley, 31 January 2012, 09:00AM H&M, the Swedish fashion retailer, has unveiled its first Super Bowl TV ad, which stars football ace David Beckham. British agencies join fledgling global network by John Tylee, 30 January 2012, 12:50PM Four British agencies are among the founder members of a new international network spanning eight countries, which has been created to capture business from challenger brands as they go global. Sparks fly in latest Honda ad by Sara Kimberley, 31 January 2012, 09:37AM Honda is launching a TV ad to mark the roll out of the new Civic model across Europe. Absolute Radio updates Faces For Radio campaign by Maisie McCabe, 31 January 2012, 11:53AM Absolute Radio has launched the latest phase of its long-running 'Faces For Radio' campaign and will target in-car and roadside audiences by using a live "now playing" feed on digital outdoor screens. Latest Work LoveFilm 'families' by 18 Feet & Rising 27 January 2012, 10:34AM LoveFilm has released a new campaign by 18 Feet & Rising. JC Penney 'no' by Mother New York 27 January 2012, 09:50AM JC Penney's new campaign by Mother New York features shoppers saying "No" to complicated sales prices. Aviva 'for the love of your home' by AMV BBDO 26 January 2012, 09:16AM Aviva has released a set of idents for its partnership with the Home channel to advertise its home insurance offering. Private Hear: January 2012 26 January 2012, 12:00AM Will Awdry and Brian Jenkins review six new ads in this month's Private Hear, featuring work from Gordon's Gin and Schweppes Premix, British Gas, O2, Monster.co.uk, Lloyds TSB and the Metropolitan Police Also in the News Sky to launch pay-as-you-go content for non-subscribers by Loulla-Mae Eleftheriou-Smith, 31 January 2012, 10:21AM Sky profits up 18% despite ad revenue drop by Daniel Farey-Jones, 31 January 2012, 09:22AM Breast Cancer Care trials 'hard-hitting' ad approach by Matthew Chapman, 31 January 2012, 08:30AM Locog to open Olympic outdoor auction to non-sponsors by Maisie McCabe, 31 January 2012, 08:30AM Latest Blog Entries PITCHING IS LIKE MATING RABBITS Dave Trott, 30 January 2012, 11:01PM Data Privacy in the digital world - the "Do not track" movement & humanizing data suemaclure, 30 January 2012, 5:01PM Praise be to Alain Lolly and Nat, 30 January 2012, 5:01PM Surviving January Steve Henry, 29 January 2012, 6:01PM Hats off to Twitter Jonathan Akwue, 29 January 2012, 9:01AM Super-slick, superfast Tara Beard-Knowland, 27 January 2012, 4:01PM Latest Jobs Brand Director - Mary Portas Competitive, London based but the role will include travel Junior Project Manager £32,000 - £35,000, Central London Senior Account Director - Digital, £60k Up to £60k + excellent benefits, Central London Mid-Weight Planner £$0-60K + Benefits, Central London (Senior) Account Director - FMCG / DRINKS / RETAIL- BTL agency - £40K-£55K - LONDON £40K-£55K, LONDON More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2012 All rights reserved