This presidential election year is going to be the Twitter election, according to Twitter CEO Dick Costolo. Well he would say that to a degree wouldn't he? But there is more to his claim than just a nice ring to the phrase.
We’ve seem some corking examples of social media fails recently with McDonald’s and LA Fitnesss so a timely infographic here looking at why and how companies respond to negative social media.
Good read in The Times today from the pen of Queens Park Rangers captain Joey Barton. The sometimes violent and reformed(ish) premiership bad boy writes about his love for Twitter and how it has helped him get his voice across to the world after he became disillusioned with the national media and its portrayal of him.
Identity is a funny thing. So many things govern who we are as individuals, but outward, visible identity often drives our actions. There are the perceptions others have of us from our outward appearance, how we choose to live, what we choose to say and all the various queues from body language to political affiliation.
I’m sure you all remember the case of Paul Chambers, the 27-year-old accountant who lost his appeal for jokingly tweeting he would blow Robin Hood airport up. That gave us #IAmSpartacus, which went viral on Twitter and proved to be a social media object lesson.
PR professionals would like to edit Wikipedia entries on behalf of their brands, but current Wikipedia policies treat them like corporate shills who are not welcome.
If you search for anything online, you'll usually find a Wikipedia entry in the top five results. In little over a decade, Wikipedia has evolved from being the plaything of logophiles into a highly credible and up-to-date source of information on practically anything. According to Google, Wikipedia is the sixth most visited site on the web, and it's also a significant source of inbound web traffic for most websites.
Pssssst?raising awareness about breast cancer is back on Facebook, with a new viral campaign that women are sharing. Girlfriends have told me not to let onto the boys what's going on, and we'll see if this one reaches the success that we've seen from previous campaigns.
Twitter has become the de facto location for most company's social media customer service, and it's becoming more and more common for a brand to have a full time customer service team manning a dedicated Twitter account to deal with customer complaints and enquiries.
Looking for a huge numbers of fans? Can't wait a second longer? Then read on, this blog post is for you?
1. Buy your fans This is definitely the easiest way to guarantee a following fast; decide how many 'fans' you want then simply go to anydodgy-lookingsite (probably via a Facebook ad) take your wallet out (remember to stick your head in the sand) et voila, success! But wait a second; by definition once you directly pay for a relationship what does that relationship become? What does it really mean? There's a very obvious analogy here, one that doesn't involve any love at all…
There are recruitment videos and then there are recruitment videos from the world’s hottest social media companies.
This one came out of Twitter’s recent #hackweek where it actively promotes innovation through experimentation around the company allowing people to take time away from their day-to-day work to collaborate and develop ideas that they are passionate about. For Hack Week staff across Twitter formed into nearly 100 teams to work on a variety of projects and this is apparently one of them. It’s funny.
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