Breaking news from Brand Republic - Locog, Lynx, Bauer Media, Honda, linear TV viewing

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news LOCOG readies marketing push for unsold Olympic football tickets by John Reynolds 24 January 2012, 08:30AM The organisers of London 2012 are being forced to undertake a major marketing campaign to turn around lacklustre sales of tickets for the Olympic football competition. Lynx lines up campaign for new haircare range by Loulla-Mae Eleftheriou-Smith 24 January 2012, 08:30AM Unilever is readying a major campaign to promote the UK arrival of a Lynx-branded haircare range, including shampoo and styling products. Bauer Media restructures sales around brands and breaks down digital silo by Arif Durrani 24 January 2012, 08:30AM Bauer Media, the media group behind Grazia and Closer magazines, and radio stations Magic 105.4 and Kiss, is restructuring its commercial operations into platform-agnostic sales teams focused around individual brands. Honda backs Civic with £28m 'inspiration' campaign by Alex Brownsell 24 January 2012, 08:30AM Honda is to place the idea of inspiration at the core of its brand strategy with a £28m campaign promoting its ninth-generation Civic model, as the manufacturer looks to boost sales following a disappointing 2011. Linear TV viewing maintains high in 2011 by Alex Brownsell 24 January 2012, 08:30AM TV viewing in 2011 maintained levels set the previous year, but is expected to plateau over the coming 12 months, according to a report by the UK commercial broadcasters' marketing body, Thinkbox. Mywardrobe.com drops editorial focus in favour of sales drive by Nicola Clark 24 January 2012, 08:30AM Fashion retail site Mywardrobe.com is to relaunch with a shift away from editorial content, as it takes steps to drive sales. MSN UK makes iPad debut by Sarah Shearman 24 January 2012, 08:59AM Microsoft has rolled out MSN UK on the iPad, following a major relaunch of the online news and lifestyle website last year. Vertu backs Vogue fashion festival by Sara Kimberley 24 January 2012, 09:00AM Vogue magazine and luxury mobile phone manufacturer Vertu have teamed up to host a fashion festival in London this spring, which will include workshops with some of fashion's leading creative talents. YouTube users stream four billion videos every day by Sarah Shearman 24 January 2012, 09:14AM YouTube, the Google-owned video-sharing site, is streaming four billion videos a day, with an hour's worth of content being uploaded every second, according to data released by the company. Opinion Think BR: Sports advertising - you can't just play at it by Matt Morley-Brown 24 January 2012, 08:30AM Is it possible to create authentic sports advertising without ever playing the game, asks Matt Morley-Brown, creative director, Archibald Ingall Stretton. Think BR: London 2012 - ignoring the guerrilla in the room by Jonathan Weeks 24 January 2012, 08:30AM A guerilla marketing campaign could be a success at the London 2012 Olympic Games, but make sure you've read all the rules, writes Jonathan Weeks, director, Ipsos Marketing. Think BR: Being a five star marketer by Andy Bird and Mhairi McEwan 23 January 2012, 08:30AM Five star marketers share common behavioural attributes, write Andy Bird and Mhairi McEwan, co-founders of Brand Learning. Intelligence Brand barometer: Social media performance of Nokia by Gemma Charles 23 January 2012, 11:55AM A look at how mobile technology company Nokia has been performing across social networks during the past three months. Brand barometer: Department stores - which is most prominent on the web? by Gemma Charles 23 January 2012, 12:41PM Debenhams generated the most online conversations compared to competitors Marks & Spencer, House of Fraser and John Lewis, with a large proportion mentioning its 'Blue Cross Sale'. The business of business travel by Liz Ross Martyn 23 January 2012, 08:30AM Sixty eight percent of business travelers use their personal credit card while shopping at the airport, writes Liz Ross Martyn, head of marketing communications, JCDecaux Airport. Also in the news MediaCom Edinburgh wins £15m Quality Solicitors account by Nick Batten, 23 January 2012, 04:26PM ITV rapped over Tulisa Contostavlos perfume promotion by Maisie McCabe, 23 January 2012, 01:22PM Jordan promotes Snickers in Twitter prank by Loulla-Mae Eleftheriou-Smith, 23 January 2012, 10:13AM Girls get the 'Lynx effect' by Loulla-Mae Eleftheriou-Smith, 23 January 2012, 09:00AM Cheryl Cole fronts mascara ad for L'Oreal Paris by Sara Kimberley, 23 January 2012, 12:20PM Mattel responds to calls for bald Barbie by Nicola Clark, 23 January 2012, 01:15PM Sainsbury's hires Sarah Warby as marketing director by Matthew Chapman, 23 January 2012, 11:15AM From the blogs From iBooks to iKea - what a 'novel' idea. Chris Arnold 24 January 2012, 1:38AM Young, foolish and independent ianmillner 23 January 2012, 3:30PM Obama to hold first virtual interview on Google+ Hangouts @gordonmacmillan 23 January 2012, 1:31PM Raising a glass to Sainsbury's new marketing director, Sarah Warby rachel barnes 23 January 2012, 1:11PM Murdoch to launch Sun on Sunday in April, says source @gordonmacmillan 23 January 2012, 11:46AM Latest jobs Account Executive - Marketing & Advertising Recruiter Adam Recruitment Salary £18000 - £22000 per annum Location Manchester Account Director Recruiter Dynamic New Alliances Salary Up to £45K Location London Marketing Manager - Mobile Technology Recruiter GoodEgg Digital Salary £40-50k plus Bonus Location Peterborough Businesss Park, Cambridgeshire Search Marketing Executive - Fashion Recruiter Propel Salary £25000 - £35000 per annum + £25k - £35k Location London Global Brand Manager - Luxury Drinks Brand Recruiter The Blueprint Salary €60000 - €65000 per annum + bonus + package Location Amsterdam Advertising brand planner Recruiter Major Players Salary £30000 - £45000 per annum Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders