Data and Direct from Brand Republic - TAG Heuer, Absolute Radio, Digitas, Trinity Mirror

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news TAG Heuer switches CRM strategy to boost sales by Matthew Chapman 19 January 2012, 08:10AM Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift with more targeted communications. Absolute Radio sets date for targeted ads in streaming by Maisie McCabe 13 January 2012, 09:31AM Absolute Radio is set to offer the ability to target ads at cross-sections of listeners streaming its services through an Absolute Radio account in February, according to head of digital sales James Wigley. Digitas poaches Simon Calvert from DraftFCB by Sara Kimberley 19 January 2012, 10:30AM Digitas has poached DraftFCB's Simon Calvert to become its worldwide head of strategic planning. Trinity Mirror develops personalised content with Rummble Labs by Nick Batten 16 January 2012, 12:23PM Trinity Mirror is the first UK publisher to introduce pioneering technology that will enable it to deliver personalised content to the users of its sites. Think BR: Lazy metrics by Simon Steel 19 January 2012, 08:30AM Build metrics on what's important to know, not what's easy to measure, writes Simon Steel, insight and digital director, Eclipse Marketing. CREATIVE STRATEGY: The O2 sale is mostly a fail by Simon S Kershaw 18 January 2012, 02:07PM As a creative, one has to pretend that all briefs are created equal. This is, of course, nonsense. Client confidence down, IPA's Bellwether says by Katherine Levy 19 January 2012, 12:00AM Marketing spends have been revised upwards for a second consecutive quarter, but marketing chiefs are more pessimistic about the year ahead than they have been in nearly three years, according to the IPA Bellwether Report. Collective launches premium video RTB marketplace by Daniel Farey-Jones 13 January 2012, 10:05AM A new marketplace that allows real-time bidding (RTB) on premium video ad inventories from publishers including IPC and iVillage has been launched by Collective. Greenpeace creates dead bird prints to highlight deep-sea oil drilling dangers by Sara Kimberley 17 January 2012, 10:37AM Greenpeace is sending oil on canvas prints of actual birds killed by oil spills to celebrities as part of an ad campaign to raise awareness of the risks of deep-sea oil drilling. Olly Foot appointed MD at MRM Meteorite by Sara Kimberley 19 January 2012, 11:55AM MRM Meteorite has strengthened its senior management team with the appointment of Olly Foot as its managing director. Gyro boosts planning and creative departments by Sara Kimberley 16 January 2012, 10:25AM Gyro has made a raft of senior hires across its planning and creative departments. Latest jobs Marketing Manager Recruiter British Heart Foundation Salary Up to £40,000 + benefits Location London Senior Account Manager Recruiter Dynamic New Alliances Salary £35K Location London Project/Production Co-ordinator Recruiter Network Recruitment Salary £20000 - £23000 per annum Location London Mid-Weight Planner Recruiter Daniel Marks London Salary £$0-60K + Benefits Location Central London Junior Digital Designer needed to work at fantastic mid-sized integrated creative agency. Recruiter Twist Recruitment Salary 20 - 25K dependent on experience Location Soho, London Senior Conceptual Art Director needed to work at exciting innovative social media digital marketing agency Recruiter Twist Recruitment Salary Dependent on experience Location Soho, London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders