| Latest news | |  | | | | | BT is to unveil an umbrella campaign to replace its long-running activity featuring characters Adam and Jane, introducing a trio of student characters in sitcom-style ads. | | |  | | | | | Webuyanycar.com's musical ad campaign has been named the most irritating in the UK, in Marketing's annual poll. | | |  | | | | | Almost two-thirds of UK consumers are disenchanted with the January sales, which have lost their seasonal impact as a result of regular discounting by retailers. | | |  | | | | | Schweppes, the Coca-Cola-owned soft drinks and mixer brand, has handed its £4m advertising account to Wieden+Kennedy, following a split from Mother. | | |  | | | | | Honda stalwart Ian Armstrong is leaving the marque to join Jaguar in a global marketing role, as the luxury car manufacturer looks to strengthen its marketing capabilities. | | |  | | | | | Thomas Cook is planning a fresh ad campaign, as it looks to bounce back from its recent financial crisis. | | |  | | | | | Diageo is looking to rival the popularity of Crabbie's Alcoholic Ginger Beer with a campaign for its Jeremiah Weed Brew range. | | |  | | | | | Marks & Spencer has recorded a slight fourth quarter sales increase on the back of growing food sales and heavy discounting. | | |  | | | | | Watch how Nokia lit up the Millbank Tower on the banks of River Thames at the launch of its Lumia 800 smartphone. | | | | | Opinion | |  | | | | | Just as writing was not the end of memory, the internet has not sounded the death knell for radio, writes Robbie McIntosh, strategic insight director, Bauer Media. | | |  | | | | | Ofcom's review of the TV ad market leaves some major governance issues that still have to be addressed, writes Andy Pearch, director, MediaSense. | | |  | | | | | With the likes of Unilever and P&G putting sustainability at the heart of what they do, brands have to start planning for the future now, write Jonathan Weeks, director, and Laura Furniss, development manager, Ipsos MORI Marketing. | | | | | Intelligence | |  | | | | | As our research into 2011's most irritating ads reflects, marketers are under increasing pressure to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady. | | |  | | | | | This will be the year that brands seek to increase consumer happiness, writes Heather Corker, editorial analyst at the Future Foundation. | | |  | | | | | With New Year approaching, many marketers will seek to profit from all the resolution making that goes on, writes Alice Dunn, marketing executive, Kantar Media. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | | | | Marketing Executive | | Recruiter Adam Recruitment | | Salary £25000 - £30000 per annum | | Location North West England | | | Assistant Brand Manager | | Recruiter Online Resourcing | | Salary circa £25,000 plus excellent benefits package | | Location Hertfordshire | | |  | | |
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