Friday, 20 January 2012

Breaking news from Brand Republic - Google, Young's, Southern Comfort, Bray Leino, Sony Ericsson, Trading places, Campaign Viral Chart

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Latest news
Google breaks $10bn quarterly revenues mark
Google breaks $10bn quarterly revenues mark
by Maisie McCabe
20 January 2012, 08:59AM
Google's UK revenues have exceeded $1bn (£645.74m) in the UK for the second quarter in a row, while total revenues increased by 25% year on year to exceed $10bn (£6.46bn) in a single quarter for the first time.
Young's freezes out Jamie Oliver in new ad
Young's freezes out Jamie Oliver in new ad
by Sara Kimberley
20 January 2012, 08:44AM
Young's is launching a comical TV ad featuring Jamie Oliver trying to cook in the Arctic, to promote his new frozen-fish range.
Southern Comfort brings brand character to Facebook
Southern Comfort brings brand character to Facebook
by Sarah Shearman
20 January 2012, 09:12AM
Southern Comfort, the Brown Forman-owned spirits brand, has launched a Facebook campaign featuring the fictional New Orlean's music legend, 'Baron Jazz'.
Bray Leino appoints Ex-DLKW creative Jon Elsom as ECD
Bray Leino appoints Ex-DLKW creative Jon Elsom as ECD
by Maisie McCabe
20 January 2012, 08:30AM
Bray Leino, the Mission Marketing Group-owned full service agency, has appointed former Delaney Lund Knox Warren creative director Jon Elsom as its executive creative director, replacing Steve Hall.
Sony Ericsson slips into the red ahead of rebrand
Sony Ericsson slips into the red ahead of rebrand
by Matthew Chapman
20 January 2012, 09:11AM
Sony Ericsson has announced losses of €207m (£173m) for the fourth quarter of 2011, well below analysts expectations, shortly before it finalises the acquisition by Sony of Ericsson's stake in the business.
Trading places: this week's people moves
Trading places: this week's people moves
by Daniel Farey-Jones
20 January 2012, 09:30AM
Simon Calvert joins Digitas as worldwide head of strategic planning while Barnaby Dawe leaves News International to become chief marketing officer for Harper Collins, in BR's round-up of this week's people moves in advertising, marketing and media.
Campaign Viral Chart: Coca-Cola Tunisia takes top spot
Campaign Viral Chart: Coca-Cola Tunisia takes top spot
by Ben Hall
20 January 2012, 08:55AM
A Tunisian short film for Coca-Cola is the most-shared ad across the social web this week, picking up more than 59,000 shares in the past seven days.
Opinion
Think BR: Leadership in times of change
Think BR: Leadership in times of change
by Mark Lund
20 January 2012, 08:00AM
In a world of unprecedented connectivity, transparency and democracy of opportunity, when automatic respect is in increasingly short supply, how should modern leadership be defined, asks Now's Mark Lund.
Think BR: Lazy metrics
Think BR: Lazy metrics
by Simon Steel
19 January 2012, 08:30AM
Build metrics on what's important to know, not what's easy to measure, writes Simon Steel, insight and digital director, Eclipse Marketing.
Jeremy Lee: Getting Desmond onside is a tough target for NMA boss
Jeremy Lee: Getting Desmond onside is a tough target for NMA boss
by Jeremy Lee
19 January 2012, 08:00AM
Achieving the same degree of fame as his predecessor, Maureen Duffy, will be quite a challenge for Rufus Olins, the new chief executive of the Newspaper Marketing Agency and late of the Campaign parish.
Intelligence
Bob's nine-year itch
Bob's nine-year itch
by Anne Cassidy
20 January 2012, 12:00AM
Bob Greenberg has been responsible for groundbreaking ideas for decades. Will the latest iteration of his pioneering digital agency prove another?
Is inexperience a worry?
Is inexperience a worry?
by Alasdair Reid
19 January 2012, 08:00AM
More than half of media agency staff are 30 or under.
Media's glamour puss is out to prove her mettle
Media's glamour puss is out to prove her mettle
by Katherine Levy
19 January 2012, 08:00AM
MediaCom's new managing director is as much a hard-worker as she is a social butterfly, according to Katherine Levy.
Richard Huntington: Social media isn't the easy way out, so use it properly
Richard Huntington: Social media isn't the easy way out, so use it properly
by
19 January 2012, 08:00AM
Most brands have an inadequate social media presence thanks to some common misconceptions. We must try harder, Richard Huntington says.
Also in the news
Pernod Ricard names Patrick Venning as spirits marketing director
by Gemma Charles, 19 January 2012, 01:10PM
Retail industry averages 1.8% Christmas lift, boosted by online
by Matthew Chapman, 19 January 2012, 12:35PM
RAB recruits Clare Bowen as head of creative
by Maisie McCabe, 19 January 2012, 12:00PM
Olly Foot appointed MD at MRM Meteorite
by Sara Kimberley, 19 January 2012, 11:55AM
From the blogs
Google+ passes 90m users, but are people using it?
@gordonmacmillan
20 January 2012, 9:44AM
What does Google's page layout algorithm mean for you?
Andrew Girdwood
20 January 2012, 8:45AM
How News International hid the phone-hacking scandal
@gordonmacmillan
20 January 2012, 8:20AM
Twitter acquires social news firm Summify
@gordonmacmillan
19 January 2012, 6:22PM
Facebook commerce firm gets £350k investment
@gordonmacmillan
19 January 2012, 3:30PM
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