Breaking news from Brand Republic - Co-op, Bellwether report, Muller, Mercedes-Benz, National Trust

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Co-op calls £50m agency roster review by Anne Cassidy 19 January 2012, 08:00AM The Co-Operative Group, which spends £50 million on advertising, is launching a review of its agency roster. Client confidence down, says IPA's Bellwether by Katherine Levy 19 January 2012, 12:00AM Marketing spends have been revised upwards for a second consecutive quarter, but marketing chiefs are more pessimistic about the year ahead than they have been in nearly three years, according to the IPA Bellwether report. Muller kicks off £25m creative pitch by Sara Kimberley 19 January 2012, 08:00AM Muller Dairy is holding a review of its £25m advertising account just four months after the launch of its blockbuster ad campaign. Mercedes-Benz seeks younger appeal through social media by Sarah Shearman 19 January 2012, 08:53AM Mercedes-Benz's recent efforts to connect with a younger audience are continuing with a move to sharpen up its social media presence. National Trust sees shops for ad task by Anne Cassidy 19 January 2012, 08:00AM The National Trust is looking for an ad agency to act as its strategic and creative partner. Primark sales surge as Peacocks enters administration by Matthew Chapman 19 January 2012, 09:04AM Discount clothing retailer Primark has reported a 16% boost in sales for the Christmas quarter, the day after rival Peacocks announced it was going into administration despite a similar rise. Agencies line up for Signet ad brief by Anne Cassidy 19 January 2012, 08:00AM Signet, the owner of the jewellery chains Ernest Jones, H Samuel and Leslie Davis, is talking to ad agencies. TAG Heuer switches CRM strategy to boost sales by Matthew Chapman 19 January 2012, 08:10AM Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift with more targeted communications. Appointment to View: Behind the scenes of The Sun's Olympic ad by Georgina Brazier 19 January 2012, 08:50AM WCRS and Sonny London teamed up for two days on a windswept beach in West Wittering to shoot The Sun's 'Chariots of Fire'-themed Olympic campaign - BR goes behind the scenes. Opinion Think BR: Lazy metrics by Simon Steel 19 January 2012, 08:30AM Build metrics on what's important to know, not what's easy to measure, writes Simon Steel, insight and digital director, Eclipse Marketing. Think BR: The truth about Vegas by Rhys McLachlan 18 January 2012, 09:30AM Connected TVs ruled the roost at CES but the real development was the rise of the connected device, writes Rhys McLachlan, business development director at Videology. Think BR: The role of branded content by Matt Simpson 17 January 2012, 08:30AM In an increasingly digital world there are some key principles to be aware of when creating branded content, writes Matt Simpson, editorial director, Zone. Intelligence Why aren't more women in top roles? by John Tylee 19 January 2012, 08:00AM Women will struggle to reach the top unless agencies offer more flexible working. How HTML5 is coming to the rescue of the ad industry by 19 January 2012, 08:00AM The technology could transform digital creative campaigns, Paul McCarroll and Joe Lozito explain. Is gamification the next big thing in marketing? by Jerry Lloyd-Williams and David Atkinson 19 January 2012, 08:00AM Gamification is set to become more prevalent, but brands must only use gaming elements in a campaign when they are truly appropriate, two adlanders caution. Also in the news Guardian promotes Steve Wing to lead mobile by Arif Durrani, 18 January 2012, 06:00PM Carat promotes Donaldson, Stafford and Fraser by Nick Batten, 18 January 2012, 03:35PM EA gets together with Katy Perry to boost The Sims by Matthew Chapman, 18 January 2012, 02:50PM Johnson & Johnson launches new 'Hello me' skincare marketing push by Loulla-Mae Eleftheriou-Smith, 18 January 2012, 02:40PM Age of austerity hits The Health Lottery revenues by Nick Batten, 18 January 2012, 01:12PM From the blogs The "rubber will hit the road" for the US in 2013, says Sorrell @gordonmacmillan 19 January 2012, 9:33AM Where has the judgement gone in acquisitions? Bob Willott 19 January 2012, 9:10AM GOING UNDERGROUND MARTIN BOWLEY 19 January 2012, 7:37AM Virgin Money rocks for Newcastle United - but surely they could have afforded new shirts? Chris J Reed 19 January 2012, 12:57AM McDonald's tasty content partnership feeds the brain Chris J Reed 19 January 2012, 12:40AM Latest jobs Media Planner / Buyer - Mobile Media Agency Recruiter Propel Salary £30000 - £40000 per annum + to £40000 + Bonus Location London Digital Marketing Manager - Global Superbrand Recruiter The Blueprint Salary £40000 - £45000 per annum + benefits + package Location London Digital Business Director Recruiter Dynamic New Alliances Salary Up to £90K Location London Marketing Executive Recruiter Adam Recruitment Salary £20000 - £25000 per annum Location North West England Senior Account Manager - storming opportunity in a brilliant creative agency - central London - it's a fully integrated role.. Recruiter Firehorse Salary c.£32k - £36k dep on exp Location London Marketing Manager - Mobile Technology Recruiter GoodEgg Digital Salary £40-50k plus Bonus Location Peterborough Businesss Park, Cambridgeshire Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders