| | Social Media: The value of a Like | Adam Woods | 19 January 2012, 12:31PM | The problem with trying to put a monetary value on a “like” is that it tends to inspire either ridicule or disbelief. But surely it’s worth something? It’s not a pretty picture for the future of Earth, but the indications are that ‘The Hitchhiker’s Guide To The Galaxy’ is coming to pass. | | | Are tablets a revolution in the making, or yet another passing chapter in the gizmo-arena? | Hari Shankar | 19 January 2012, 12:05PM | G-Slate, Aakash, Arc, Transformer, Thrive, Nook, Iconia, Xoom, Playbook, Galaxy Tab and Flyer - are these the names of forgotten blockbusters or yet-to-be-launched challengers in the automotive segment? If these aren’t ringing a bell, I could keep rattling off names, but I’ll just stop here and say that the proliferation of tablet PCs is anything but close to softening in the near future. In fact, tablet brands are mounting wave after wave of fresh offensives to an overwhelming tempo as we speak, fighting tooth and nail to get major share in the emerging 'micro' notebook blitzkrieg. | | | | | | | Daily Mail launches Indian version of Mail Online | @gordonmacmillan | 18 January 2012, 2:11PM | There appears to be no stopping the Daily Mail online. It looks to be planning world domination of the English speaking world as it takes the wraps off of an Indian version of the Mail Online. | | | | | The Second Screen - marketing's biggest fad | Mike Spicer | 18 January 2012, 10:11AM | There has been a lot of talk lately about the much vaunted 'second screen'. It amazes me there can be so much discussion about engaging people through it, when many can't even decide what 'it' is. Is it the TV, or is it the laptop/smartphone? For me, this question can't get much simpler. The TV is a passive device. | | | | | Memes and the model for a new agency | Jeremy Garner | 17 January 2012, 6:46PM | Meme: 'A self-propagating unit of social imitation; something that people repeat and pass along'. Or, 'Memes replicate data. And just as genes replicate genetic data, memes replicate cultural ideas'. Or, 'lolcats'. However you describe them, everyone loves a good meme. And, since the term was popularised by Richard Dawkins in his 1976 book 'The selfish gene', advertising has been responsible for generating many well-known examples. (Here's one, oops sorry?no, two examples (in one): 'Will it blend?' for Blendtec.) And with the connectedness and social media channels offered by the web for brands to spread and share content, you would have thought that conditions were perfect for many more… | | | | | Latest jobs | | Product Manager | Recruiter BOSSA STUDIOS LTD | Salary Competitive | Location Shoreditch, London | | | | Marketing Director | Recruiter Magnuson Hotels | Salary £50,000 - £59,999 annual | Location South West London | | | | | |
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