Thursday 19 January 2012

The Wall > Facebook commerce firm gets 350k investment, the value of a 'Like', are tablets a revolution in the making?

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Facebook commerce firm gets £350k investment
@gordonmacmillan
19 January 2012, 3:30PM

How big will Facebook commerce be this year? Views vary with some arguing that Facebook won’t master social commerce in 2012 while others expect an explosion. However, what we are certain seeing are more interesting examples of F-Commerce such as Heinz joining the social commerce rush as well as Magners cinema chain Odeon.

Social Media: The value of a Like
Adam Woods
19 January 2012, 12:31PM

The problem with trying to put a monetary value on a “like” is that it tends to inspire either ridicule or disbelief. But surely it’s worth something? It’s not a pretty picture for the future of Earth, but the indications are that ‘The Hitchhiker’s Guide To The Galaxy’ is coming to pass.

Are tablets a revolution in the making, or yet another passing chapter in the gizmo-arena?
Hari Shankar
19 January 2012, 12:05PM

G-Slate, Aakash, Arc, Transformer, Thrive, Nook, Iconia, Xoom, Playbook, Galaxy Tab and Flyer - are these the names of forgotten blockbusters or yet-to-be-launched challengers in the automotive segment?

If these aren’t ringing a bell, I could keep rattling off names, but I’ll just stop here and say that the proliferation of tablet PCs is anything but close to softening in the near future. In fact, tablet brands are mounting wave after wave of fresh offensives to an overwhelming tempo as we speak, fighting tooth and nail to get major share in the emerging 'micro' notebook blitzkrieg.

Popping, #sneakycommutershots and IG-ers - a look at Instagram's sub-culture
Dirk Singer
19 January 2012, 10:11AM

One of the social media success stories of 2011 was easily the photo-sharing app Instagram. Despite only running on Apple ‘iDevices’, Instagram boss Kevin Systrom reckoned he had 16+ million users at Christmas.

The Times considering opening paywall to social media
@gordonmacmillan
18 January 2012, 2:55PM

I’ve written a number of blog posts about how, in my opinion, The Times is missing a trick by making its paywall impermeable to social media or put another way how it is anti-social media.

Daily Mail launches Indian version of Mail Online
@gordonmacmillan
18 January 2012, 2:11PM

There appears to be no stopping the Daily Mail online. It looks to be planning world domination of the English speaking world as it takes the wraps off of an Indian version of the Mail Online.

Top 40 brands on Facebook, Twitter and Google+
Jennifer Whitehead
18 January 2012, 12:32PM

Coca-Cola is the biggest brand on Facebook, but Whole Foods is the biggest brand on Twitter according to a new piece of research by analytics firm Socialbakers.

The research confirms what Socialbakers has already found previously, which is that for different social networks there's a different dynamic to the way fans engage.

The Second Screen - marketing's biggest fad
Mike Spicer
18 January 2012, 10:11AM

There has been a lot of talk lately about the much vaunted 'second screen'. It amazes me there can be so much discussion about engaging people through it, when many can't even decide what 'it' is. Is it the TV, or is it the laptop/smartphone? For me, this question can't get much simpler. The TV is a passive device.

Jerry Yang's resignation paves way for sale of Yahoo's Asian assets
@gordonmacmillan
18 January 2012, 9:29AM

Two weeks after Pay Pal’s Scott Thompson took the reigns at Yahoo, the ailing internet company’s co-founder Jerry Yang has announced his resignation. Analysts and investors who have viewed Yang as an obstacle to the corporation’s sale of its Asian assets are upbeat about his departure, writes Emily Tan.

Memes and the model for a new agency
Jeremy Garner
17 January 2012, 6:46PM

Meme: 'A self-propagating unit of social imitation; something that people repeat and pass along'. Or, 'Memes replicate data. And just as genes replicate genetic data, memes replicate cultural ideas'. Or, 'lolcats'.

However you describe them, everyone loves a good meme. And, since the term was popularised by Richard Dawkins in his 1976 book 'The selfish gene', advertising has been responsible for generating many well-known examples. (Here's one, oops sorry?no, two examples (in one): 'Will it blend?' for Blendtec.) And with the connectedness and social media channels offered by the web for brands to spread and share content, you would have thought that conditions were perfect for many more…

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