| Latest news | |  | | | | | Galaxy is set to reintroduce its classic 'Why have cotton when you can have silk' strapline to future marketing activity, alongside plans to boost its online presence. | | |  | | | | | The Rugby Football Union (RFU), the governing body of the sport in England, is overhauling its marketing activities with plans to put player accessibility and 'integrity' at the heart of its fresh approach. | | |  | | | | | Nokia marketing stalwart Will Harris has left his role as head of marketing for South East Asia Pacific, following the relocation of the mobile phone company's headquarters in the region. | | |  | | | | | PizzaExpress is supporting the launch of its low-fat Leggera pizzas and revamped restaurant branding with a celebrity-led campaign. | | |  | | | | | The Department for Education (DfE) is disbanding its 12-strong marketing team. The decision forms part of a wider restructure intended to strengthen its social-media and PR activity, as the number of government marketing posts continues to decrease. | | |  | | | | | Premier Foods, the company behind Hovis, Mr Kipling and Ambrosia, has committed to doubling its annual marketing spend across its eight key brands, at the same time as cutting costs and disposing of non-core businesses. | | |  | | | | | Morrisons has poached White Stuff cross-channel director Alison Lancaster to become chief marketing officer of its Kiddicare brand and marketing director of online non-food at Morrisons. | | |  | | | | | Butlins has appointed Now to handle its social media account after a pitch involving four other agencies. | | |  | | | | | Halfords is focusing on improving its online offering through the creation of a group digital director role, for which it has recruited Asda's operations director for new business and home shopping, Clive West. | | |  | | | | | AMS, the independent media agency, has promoted managing director Paul Phelps to be its first chief executive and media director Duncan Collins to managing director, as part of a raft of appointments. | | | | | Opinion | |  | | | | | In an increasingly digital world there are some key principles to be aware of when creating branded content, writes Matt Simpson, editorial director, Zone. | | |  | | | | | Two developments in the last week highlight the risks and rewards involved in buying other companies, and how easy it can be to buy a dud company or to pay too much for one, writes Bob Willott. | | |  | | | | | So it's January and time for optimism. Naturally, 2012 is going to be carnage, but you've got to feel a healthy degree of immunity or find a coping strategy. Or give up. | | | | | Intelligence | |  | | | | | Employees represent firms on social media, but who 'owns' the audience - user or brand, asks Rachel Barnes. | | |  | | | | | A look at how retailer John Lewis has been performing across social networks during the past three months. | | |  | | | | | Reckitt Benckiser UK general manager is boosting investment, despite the recession. Interview by Loulla-Mae Eleftheriou-Smith and Rachel Barnes. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | | | | Marketing Executive | | Recruiter Adam Recruitment | | Salary £20000 - £25000 per annum | | Location North West England | | |  | | |
No comments:
Post a Comment