Friday, 27 January 2012

Marketing Daily - Subway's UK marketing chief focuses on health and value messages; plus Android, Unilever, Blinkbox, and Snickers

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Breaking news from Marketing
 
Breaking news from Marketing January 2012
 
Latest News
 
Subway's UK marketing chief on putting health and value at the heart of the brand
Gemma Charles,
27 January 2012
 

Subway's UK head of marketing cites health and value as the main...

Subway UK head of marketing Manaaz Akhtar
 
 
Video - Subway's Akhtar: the economy is Subway's biggest challenge
27 January 2012
 

Manaaz Akhtar, marketing director, Subway talks about the best advice she's ever...

Video - Subway's Akhtar: the economy is Subway's biggest challenge
 
 
Insurer RSA adds Sky marketer amid restructure
Alex Brownsell,
27 January 2012
 

Insurance giant RSA has added to its growing marketing team with the...

RSA: More Th>n will be led by a new RSA Marketing Centre of Excellence
 
 
Android tablet sales advance on Apple
Matthew Chapman,
27 January 2012
 

Global tablet shipments for the whole of 2011 have come in at...

Sony Tablet: Android devices threaten Apple's market share
 
 
Unilever launches global charity foundation
Loulla-Mae Eleftheriou-Smith,
27 January 2012
 

Unilever has teamed up with Oxfam, PSI, Save the Children, Unicef and...

Unilever: 2011's 'five levers for change' CSR campaign
 
 
Blinkbox COO lays out platform ambitions
Matthew Chapman,
27 January 2012
 

The Tesco-owned video-on-demand service, Blinkbox, is heavily investing in expanding its technical...

Blinkbox: targeting additonal platforms including Sony PlayStation
 
 
Advertising watchdog to investigate Snickers Twitter campaign
Arif Durrani,
26 January 2012
 

The Advertising Standards Authority (ASA) has launched an investigation into Snickers' innovative...

Advertising watchdog to investigate Snickers Twitter campaign
 
 
 
Also in the News
 
Brazil pitches Christ statue to Primrose Hill residents
John Reynolds,
27 January 2012
 
Nationwide brings mortgages to the fore with its latest ads
Alex Brownsell,
27 January 2012
 
Clarins goes for direct sales with digital rollout
Loulla-Mae Eleftheriou-Smith,
27 January 2012
 
Jo Bacon joins MTV in marketing role
Maisie McCabe,
26 January 2012
 
 
 
Blogs
 
 
Tough times call for tough tactics
James Boulton
 

In a recession companies need to go on the attack, not sit back and let...

 
 
What happens when social media gets organised?
CHRIS BARRACLOUGH
 

The joy of Twitter or Facebook is that various campaigns seem to catch the mood. From getting Rage Against the...

 
 
Raising a glass to SainsburyĆ¢€™s new marketing director, Sarah Warby
rachel barnes
 

Ex-Heineken marketer Sarah Warby to be Sainsbury's long-awaited marketing director Sainsbury's today revealed that...

 
 
Multi-channel: the danger within
Alan Mitchell
 

Remember the days when there people were debating about bricks or clicks? Looking back, it's quite astonishing to see just...

 
 
Could Tesco kill Clubcard?
CHRIS BARRACLOUGH
 

For many years Tesco Clubcard has been the gold standard for database driven marketing. But in the wake of “disappointing...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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