Marketing Daily - Everything marketers need to know about CES 2012 in Las Vegas; plus Tesco, Vodafone, Google, and Heineken

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View in web browser View text-only version   Breaking news from Marketing January 2012   Latest News   Top trends for marketers from CES 2012 Eric Bader, president and chief strategy officer, worldwide, Initiative, 18 January 2012   For those who missed out on the Consumer Electronics Show, Marketing asked...     Tesco brings back voucher activity after torrid Christmas Matthew Chapman, 18 January 2012   Tesco is doing a U-turn and returning to a strategy of offering...     Vodafone copies Volkswagen and Dixons with Star Wars campaign Sarah Shearman, 18 January 2012   Vodafone is aping Volkswagen and Dixons by launching a major campaign featuring...     Google ranked top brand and Dove enters top 20 Loulla-Mae Eleftheriou-Smith, 18 January 2012   Google has been named the UK top-rated brand by UK consumers for...     Heineken rolls out second 'Open your World' ad on VoD Gemma Charles, 18 January 2012   Heineken is rolling out the second film from the brand's global 'Open...     Helm exits Mars for consultancy work John Reyolds, 18 January 2012   Gareth Helm, Mars Petcare marketing director, has left his role after just...     E.ON recruits Mumsnet co-founder to help rebuild image Matthew Chapman, 18 January 2012   Energy giant E.ON is bringing in Mumsnet co-founder Justine Roberts to advise...     Age of austerity hits The Health Lottery revenues Nick Batten, 18 January 2012   The UK's stagnant economy has thrown the launch ambitions of Richard Desmond's...       Also in the News   Helen Edwards: Retailers do not 'leak consumers', they lose them to brands doing it better Helen Edwards, PPA Business columnist of the year, 18 January 2012   Adwatch (Dec 14) - Top 20 recall: Tesco Geoff Smith, Creative director, McCann London, 18 January 2012   Sector Insight: Hotels Jane Bainbridge, 18 January 2012   Is it risky for gender-specific brands to target the opposite sex? The Marketing Society Forum 18 January 2012   BA brings in Emin to oversee London 2012 'dove' project Loulla-Mae Eleftheriou-Smith, 18 January 2012   Abercrombie & Kent appoints Thomas Cook exec to head marketing John Reynolds, 18 January 2012       Blogs     Multi-channel: the danger within Alan Mitchell   Remember the days when there people were debating about bricks or clicks? Looking back, it's quite astonishing to see just...     Could Tesco kill Clubcard? CHRIS BARRACLOUGH   For many years Tesco Clubcard has been the gold standard for database driven marketing. But in the wake of “disappointing...     Five ways to waste money in 2012 Alan Mitchell   I've just finished writing a feature for Marketing magazine about customer and brand engagement. It's fascinating to see how a...     Why Saga could find there’s trouble ahead CHRIS BARRACLOUGH   Congratulations to VCCP for picking up the £32m Saga account (Brand Republic 5th Jan). The brief is to re-invigorate the...     Integration needs to be more than skin-deep Heather Westgate   Digital marketing's ongoing evolution and maturation is evident across the industry. And it's fair to...             Whitepapers     Propositions & Product Marketing Manager, Axa Assistance £45k to £55k + benefits, Surrey Global Senior Brand Manager, Jarlett de Grouchy £50000 per annum + car + bonus, West London Social Media Manager, Michael Page Marketing £35000 to £50000 per annum, Bristol Business Development / Pitch Manager - Award Winning Digital Marketing Agency, Ad Lib c.£40k - £45k + benefits, Dorset Marketing Director, Dynamic New Alliances £70K, West London Senior/Lead UX/Visual Designer, Fabric Up to £450 a day, London Email Design Executive - Berkshire - £28K, Blue Skies Marketing Recruitment Salary depending on experience, Reading Media Sales Director, Bristol News and Media Competitive, Bristol Senior Media Research Executive, Michael Page Marketing L24000 to L32000 per annum, Guildford Account Executive, Michael Page Marketing L16000 to L19000 per annum, Cheshire     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2012 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ▼  2012 (1605) ►  December (89) ►  November (144) ►  October (147) ►  September (131) ►  August (143) ►  July (132) ►  June (128) ►  May (143) ►  April (122) ►  March (142) ►  February (143) ▼  January (141) The Wall > 2012 is going to be the Twitter electio... 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