| Latest news | |  | | | | | VisitBritain, the tourism body, has today (6 January) launched the latest phase of its 'You're Invited!' marketing campaign, calling upon the British public to invite friends and relatives from around the world to visit the UK. | | |  | | | | | Toyota is looking to extend its animated campaign for its Yaris model into the social media arena, as it looks to create a "deeper relationship" with younger drivers. | | |  | | | | | Adidas has hired Creature London to create a campaign to launch a new trainer in its retro Adidas Originals range. | | |  | | | | | PZ Cussons, the consumer products group, has bought haircare brand Fudge from Australian-based Sabre Group for £25.5m. | | |  | | | | | Motion-control gaming is rapidly growing in the UK thanks to the popularity of Microsoft's Kinect and titles such as 'Just Dance 3', 'LittleBigPlanet 2' and 'Forza Motorsport 4', according to gaming trade body UKIE. | | |  | | | | | Yahoo appoints Scott Thompson as its new CEO, while Virgin Atlantic sales and marketing director Paul Dickinson leaves to join Christies, all in BR's round-up of this week's people moves in advertising, marketing and media. | | |  | | | | | The Prince's Trust recruited a world-renowned body painter for outdoor ads highlighting youth unemployment by showing young people painted so that they fade into depressing backgrounds. We take a look at how the work was created. | | | | | Intelligence | |  | | | | | This will be the year that brands seek to increase consumer happiness, writes Heather Coker, editorial analyst at the Future Foundation. | | |  | | | | | With New Year approaching, many marketers will seek to profit from all the resolution making that goes on, writes Alice Dunn, marketing executive, Kantar Media. | | |  | | | | | The major ad servers handle hundreds of billions of impressions, providing an invaluable resource in discovering what's working for digital advertisers, writes Ariel Geifman, principal research analyst, MediaMind. | | | | | Opinion | |  | | | | | With the likes of Unilever and P&G putting sustainability at the heart of what they do, brands have to start planning for the future now, write Jonathan Weeks, director, and Laura Furniss, development manager, Ipsos MORI Marketing. | | |  | | | | | For brands facing insolvency it is vital that lucrative intangibles are separated from their poorer performing counterparts, writes Stuart Whitwell, managing director, Intangible Business. | | |  | | | | | Modern retailers need to get to grips with data to respond to the current and future needs of their customers, write Tim Watson, strategy director at Ogilvy Action, and Richard Matthews, head of customer insight at Logica. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | | | |  | | |
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