Digital AM - Bauer Media, Google's 'search plus your world', Absolut Vodka, Durex

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Bauer Media restructures sales around brands and breaks down digital silo by Arif Durrani 24 January 2012, 08:30AM Bauer Media, the media group behind Grazia, FHM and Closer magazines, and radio stations Magic 105.4 and Kiss, is restructuring its commercial operations into platform-agnostic sales teams focused around individual brands. Facebook, Myspace and Twitter ally against Google's 'search plus your world' by Sarah Shearman 24 January 2012, 11:30AM Engineers from Facebook, Myspace and Twitter have clubbed together to show internet users in the US how Google search results would look, if the new controversial "Search plus your world" feature was reversed. Absolut Vodka launches augmented reality app by Loulla-Mae Eleftheriou-Smith 24 January 2012, 09:09AM Absolut Vodka is launching an iPhone and iPad app that uses augmented reality to take users on a tour of the drink's Swedish home. Durex campaign promises to help couples get in sync by Loulla-Mae Eleftheriou-Smith 24 January 2012, 11:00AM Durex, the condom brand owned by Reckitt Benckiser (RB), is launching a new social media and TV campaign to promote its latest product innovation, Performax Intense. Mywardrobe.com shifts editorial focus in favour of sales drive by Nicola Clark 24 January 2012, 08:30AM Fashion retail site Mywardrobe.com is to relaunch with a shift away from editorial content, as it takes steps to drive sales. MSN UK makes iPad debut by Sarah Shearman 24 January 2012, 08:59AM Microsoft has rolled out MSN UK on the iPad, following a major relaunch of the online news and lifestyle website last year. YouTube users stream four billion videos every day by Sarah Shearman 24 January 2012, 09:14AM YouTube, the Google-owned video-sharing site, is streaming four billion videos a day, with an hour's worth of content being uploaded every second, according to data released by the company. Universal Pictures poaches Nintendo marketing director by Matthew Chapman 24 January 2012, 10:50AM Universal Pictures has poached Nintendo marketing director and assistant general manager Dawn Paine to be its vice president of marketing. WPP buys majority stake in Turkish digital agency by Matthew Chapman 24 January 2012, 10:50AM WPP has bought a majority stake in Istanbul-based independent digital agency 41?29! in a move to develop its network in fast-growing markets. Promotional feature: Are 'Adaptive Web Experiences' going to be a game-changer for the future? Do you sense-and-adapt to your customers' needs? Or are you in the danger of walking into digital quicksand? Join your fellow marketers at Digital Trendspot 2012 to find out. Also in the news Channel 4 hires MEC digital specialist Carl Read by Nick Batten, 23 January 2012, 03:00PM Online ad contest deadline extended by Suzanne Bidlake, 23 January 2012, 12:45PM Brand barometer: Department stores - which is most prominent on the web? by Gemma Charles, 23 January 2012, 12:41PM Brand barometer: Social media performance of Nokia by Gemma Charles, 23 January 2012, 11:55AM Streamed TV is a hit with UK viewers by Sarah Shearman, 23 January 2012, 10:35AM Jordan promotes Snickers in Twitter prank by Loulla-Mae Eleftheriou-Smith, 23 January 2012, 10:13AM From the blogs McDonald's Twitter campaign gets a social media trashing #McDStories @gordonmacmillan 24 January 2012, 12:06PM Social media measurement - the benefits for brands Niklas de Besche 24 January 2012, 11:12AM Do only models use the Amazon Fire (or Kindles)? Polly Becker 24 January 2012, 10:57AM Cardboard Circus Greg Taylor 24 January 2012, 10:37AM Samuel Adams to crowdsource next beer for SxSw @gordonmacmillan 24 January 2012, 10:00AM Latest jobs Digital Account Director Recruiter Dynamic New Alliances Salary £55-60K Location London Digital Traffic / Studio Manager - New Digital Team Recruiter Ad Lib Salary £38k - £42k (possibly more for the right candidate) Location Berkshire Senior Account Manager Recruiter Dynamic New Alliances Salary £35K Location London Senior Social Media Planner Recruiter Digital Gurus Salary £55000 - £65000 per annum Location London Account Director - Digital Recruiter Daniel Marks London Salary £40-50k + Benefits Location Central London Creative Designer Recruiter Soap Recruitment Salary £19000 - £22000 per annum Location West Midlands Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders